Emilio Pucci A/W 2017
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Scene setting: Emilio Pucci began creating the colourful and swirling prints that have become synonymous with the Italian house in the 1950s. For Massimo Giorgetti’s A/W 2017 collection for the label, the creative director harked back to the heritage of these silk prints, imagining a catwalk of signature Pucci print in blues, greens and purples. His fascination with colour was even more encompassing, with a spoken soundtrack musing on the various interpretations of each shade used in the collection, a narrator speaking phrases like ‘a truly intelligent green’ or ‘black as my true loves hair’ to tinkling piano music.
Mood board: The colours in the A/W 2017 collection were all taken from Pucci’s archive, and imagined in full monochromatic looks like brown sequinned tops with long fringed sleeves paired with wide tailored trousers; a fuschia dress constructed from hundreds of flowing fringes; and a pearly orange trouser suit. These colours were also mixed up into traditional Pucci prints, and paired with fringe detail sun hats, that Giorgetti imagined in raffia last season, and which entirely concealed the face.
Best in show: Mr Pucci set up his first boutique on Capri, catering to a moneyed customer intent on buying colourful holiday wear. The label has long been associated with sun and snow jetsetters alike, and this travel heritage was noted by Giorgetti in eye-catching Pucci print suitcases, which models wheeled down the catwalk. Nodding to the fact his new customer base might favour something more festival-worthy, Giorgetti also designed a series of clear plastic coats, embellished with geometric crystals.
Emilio Pucci A/W 2017.
Emilio Pucci A/W 2017.
Emilio Pucci A/W 2017.
Emilio Pucci A/W 2017.
-
Ma Yansong on global architecture and MAD’s year ahead
We talk to MAD’s Ma Yansong about his thriving studio, global architecture and the year ahead
By Magali Robathan • Published
-
Sabato De Sarno is appointed new creative director of Gucci
Italian designer Sabato De Sarno – formerly of Valentino – is the new creative director of Gucci, replacing Alessandro Michele who left the house last November
By Jack Moss • Published
-
Sotheby’s to auction Marie-Antoinette’s armchairs, amid other regal lots, in aid of French château
Sotheby’s Paris will auction works from the collection of interior designer Jacques Garcia in aid of Château du Champ de Bataille
By Martha Elliott • Published
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss • Last updated
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh • Last updated
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated
-
BOSS A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated
-
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated
-
Salvatore Ferragamo A/W 2020 Milan Fashion Week Women's
By Laura Hawkins • Last updated