Brioni may be rooted in hyper classical menswear, but creative director Brendan Mullane is shaking up its rich traditions. For spring, the designer collaborated with Los Angeles-based artist James Welling, who created a triple exposed floral print that was showered over zip front collared jackets, short sleeved silk shirts and even impeccably crafted Prince of Wales check suits. The zany blooms enlivened silhouettes borrowed from 1950s Italy and America: fresh, clean, precisely cropped and squared off with a retro edge. But Mullane then mixed things up further by taking Brioni's finely crafted suits, which require hundreds of microscopic steps in order to make, and cut them from brilliant shades of grape and emerald. The collection resonated beautifully in a glass house-esque structure, surrounded by a series of eight videos shot by Artist Collier Schorr.
Photography: Jason Lloyd-Evans
