No detail is overlooked at the best fashion shows, and the choices of venues, these days, are as ambitious as the collections they showcase. Brands thrill the throng by commandeering buildings that are normally off limits to mere mortals, creating special installations and transforming disused spaces, with results that are ever more spectacular. Here we take a look at the best.
Brioni took over La Triennale in Milan. Costumising the space with its signature red, the fashion house gave each attendee one of its 65th anniversary moleskine notebooks, illustrated by Carlo Stanga
Brioni took over La Triennale in Milan. Costumising the space with its signature red, the fashion house gave each attendee one of its 65th anniversary moleskine notebooks, illustrated by Carlo Stanga
The backdrop of the dramatic showspace at Spazio Fendi was made of laser-cut organza, which was dyed to look like it had been scorched. The same technique was applied to garments in the collection
The backdrop of the dramatic showspace at Spazio Fendi was made of laser-cut organza, which was dyed to look like it had been scorched. The same technique was applied to garments in the collection
A close-up of the Fendi backdrop
A close-up of the Fendi backdrop
Gucci’s own showspace evolves season after season, this time with a rich gold backdrop
Gucci’s own showspace evolves season after season, this time with a rich gold backdrop
The geometric seating and catwalk arrangement at Jil Sander was illuminated by a Thierry Dreyfus-designed installation. Rather than the normal VHIs, Dreyfus used HMI cold blue daylight, which he covered with a frost foil for a diffused, airy glow
The geometric seating and catwalk arrangement at Jil Sander was illuminated by a Thierry Dreyfus-designed installation. Rather than the normal VHIs, Dreyfus used HMI cold blue daylight, which he covered with a frost foil for a diffused, airy glow
