...

Kenzo's cheerful invitation pack, complete with a yellow-tipped paint stirrer, set Paris Fashion Week off to a colourful start

Kenzo

Maison Martin Margiela sent out an unassuming keychain, but this was no ordinary key holder...

... A press of a button later, the mini torch projected the show details

Maison Martin Margiela

Akris turned humble sugar paper into a sculptural invitation and press pack. The invitation mimicked the giant walls that models emerged from to reach the catwalk at the show

Akris

Comme des Garcons introduced a twist to its trademark black and white, font-centric offering with a centralised typeface, which - upon closer inspection - was deliberately blurred

A mini plastic print depicting a futuristic crystal cave was glued onto Chanel's textured card

Chanel's after-party invitation...

... with a panelled overlay, which teasingly revealed its contents

Chanel

Chanel

Balmain's subtle gold colour-edged invitation

An intriguing multi-layered paper invitation from Roger Vivier...

... opened up to reveal a graphic series of intricate die-cut Parisian landmarks

Nestled among Roger Vivier's iconic Parisian landmarks, such as the Luxor Obelisk, Louvre and Arc de Triomphe, was the Roger Vivier shoe

Vivienne Westwood indulged in the art of counterfeiting, using a £50 bill as a basis for her invitation, which was then graffitied on the back with the word 'London'

A tribal tattoo-like spot gloss print gave texture to the Burakuyan card

An elegant gold, foil-blocked pattern lit up an otherwise classic invitation from Christian Dior

Christian Dior

Complementing the screen-printed effect, Céline designed its trend book for the A/W 2012 collection to be a giant-sized fold-out poster

Céline

Céline

Céline

With a thick matt white embossed surface on one side and a glossy black layer on the other, Dries Van Noten's invitation was a play on contrasts

The charming tissue-paper-lined envelope from Yves Saint Laurent, enclosed with a thick textured card invitation. Points for picture-perfect handwriting

The details for the launch event of Marc Newson's new K-01 camera for Pentax aptly arrived in an envelope resembling traditional camera film packaging

The camera itself, pictured on the enclosed A5 invitation

Slightly smaller than the standard A4 dimensions, Junya Watanabe's custom-sized offering came speckled with a purple sans serif typeface

Loewe sent out a rubberised card that was subtly detailed with a black embossed gloss pattern - a look that cropped up on a number of invitations this season

Loewe's matching black paper-lined envelope

A nude gold-edged variation on Miu Miu's perfect show stationary. Invitation details were printed on textured paper with gold borders and attached to a weighty lacquered Plexiglas sheet

Matching the logo, a peach pink shade lined the edges of Chloé's invitation

A useful leather luggage tag from Louis Vuitton

The minimalist aesthetic of Haider Ackermann's textured rectangular card was broken up with fluid calligraphy-style printing

The pack from Hermès - a white folder embossed with a discreet logo on the front - enclosed a cloth-lined, floral invitation card...

... and a thoughtfully stamped RSVP card

A silver foil envelope from Stella McCartney contained a thick grey card, edged with pink neon and a tube of 'Stella' sparklers

Roland Mouret's textured, pearlised paper offering came tied with a velvet bow

Roland Mouret

Shoe designer Cesare Paciotti's sketch of a pointy stiletto featured on his glossy, two-toned invitation card

Cesare Paciotti

The Givenchy invitation pack came enclosed with a limited-edition print...

... elegantly numbered on the jacket of the folder

Givenchy

A pleasant clash of pink and red tones from Giambattista Valli

An oversized card from Viktor & Rolf

Viktor & Rolf

A velvet floral pattern and foil-blocked type embellished Gucci's thick dark indigo card for Milan Fashion Week

SW1's launch collection invitation featured a powdery yellow and white colour scheme, with the envelope and card subtly debossed with the new brand's logo

Eschewing an actual invitation card, Prada sent out envelopes lined with purple canvas, which had been printed with the all the necessary show details

Fendi's scaley, textured offering opened up to reveal...

... a graphic, pamphlet-style stitched binding

For the Valentino show, a white wax paper layer was printed with transparent type. When pressed against an accompanying piece of grey wax paper, it revealed the show details

Versace sent out a matte black card, subtly printed with a glossy Versace logo...

The mirrored finish on the other side of Versace's invitation

Mary Katrantzou used a clever lenticular printing process to created a hologram effect for the pencils on her London Fashion Week card

Margaret Howell chose a moss green and navy blue colour scheme this season and a pop-out, black foil-stamped print

Margaret Howell

Meadham Kirchhoff's weighty pack featured punk-esque comic book-style illustrations

Meadham Kirchhoff

Deep purple on one side and lilac on the other, Roksanda Ilincic's invitation was joined together with five layers of thick, cyan-coloured card

Roksanda Ilincic

More brands are embracing the digital age, and Louise Gray is no exception. This invitation paid homage to the QR barcode, which was also a central theme in the designer's A/W 2012 collection

Louise Gray

Acne's thick beige card featured a graphic, debossed fluorescent font on one side...

... and a pearlised acquamarine finish on the other

Peter Pilotto presented a bright red digital floral print, which was later seen in the detailing on some of the pieces of the A/W 2012 collection

In New York, Alexander Wang kept things simple, merely embellishing the invitation with a glossy typographic finish

Alexander Wang

Rodarte's play on embossing and debossing techniques

Rodarte

A fuss-free textured card from Victoria Beckham

Tommy Hilfiger sent out thick burgundy leather cards, stitched with gold thread

Tommy Hilfiger

Reed Krakoff’s launch invitation for the installation of felt-covered chairs he exhibited at Jeanne Greenberg Rohatyn’s gallery was aptly lined with a grey felt cover

Reed Krakoff

White and grey typography set against a black background on the Marc by Marc Jacobs invitation

Theysken’s Theory sent out narrow, sealed envelopes, which had to be torn open

Theysken’s Theory