Fashion week A/W 2012 invitations

Kenzo invitation pack

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Kenzo's cheerful invitation pack, complete with a yellow-tipped paint stirrer, set Paris Fashion Week off to a colourful start

Kenzo invitation pack

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Kenzo

Keychain invites

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Maison Martin Margiela sent out an unassuming keychain, but this was no ordinary key holder...

Mini torch invite


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.. A press of a button later, the mini torch projected the show details 

Paris invites


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Maison Martin Margiela

Sugar paper invite

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Akris turned humble sugar paper into a sculptural invitation and press pack. The invitation mimicked the giant walls that models emerged from to reach the catwalk at the show

Sugar paper invite


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Akris

Comme des Garcons invitation


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Comme des Garcons introduced a twist to its trademark black and white, font-centric offering with a centralised typeface, which - upon closer inspection - was deliberately blurred 

Chanel invitation


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A mini plastic print depicting a futuristic crystal cave was glued onto Chanel's textured card

Chanel invitation


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Chanel's after-party invitation... 

Chanel invitation


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.... with a panelled overlay, which teasingly revealed its contents

Chanel invitation


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Chanel

Chanel invitation


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Chanel

Balmain invitation


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Balmain's subtle gold colour-edged invitation

Rodger Vivier invitation


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An intriguing multi-layered paper invitation from Roger Vivier...

Roger Vivier invitation

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.. opened up to reveal a graphic series of intricate die-cut Parisian landmarks

Roger Vivier invitations

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Nestled among Roger Vivier's iconic Parisian landmarks, such as the Luxor Obelisk, Louvre and Arc de Triomphe, was the Roger Vivier shoe

Vivienne Westwood invitation

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Vivienne Westwood indulged in the art of counterfeiting, using a £50 bill as a basis for her invitation, which was then graffitied on the back with the word 'London'

Burakuyan card invitation

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A tribal tattoo-like spot gloss print gave texture to the Burakuyan card

Christian Dior invitation

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An elegant gold, foil-blocked pattern lit up an otherwise classic invitation from Christian Dior

Christian Dior invitation

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Christian Dior

Céline invitation

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Complementing the screen-printed effect, Céline designed its trend book for the A/W 2012 collection to be a giant-sized fold-out poster

Céline invitation

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Céline

Céline invitation

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Céline

Céline invitation

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Céline

Dries Van Noten's invitation

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With a thick matt white embossed surface on one side and a glossy black layer on the other, Dries Van Noten's invitation was a play on contrasts

Yves Saint Laurent invitation

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The charming tissue-paper-lined envelope from Yves Saint Laurent, enclosed with a thick textured card invitation. Points for picture-perfect handwriting

Marc Newson's new K-01 camera invitation

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The details for the launch event of Marc Newson's new K-01 camera for Pentax aptly arrived in an envelope resembling traditional camera film packaging

Marc Newson's new K-01 camera invitation

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The camera itself, pictured on the enclosed A5 invitation

Junya Watanabe's invitation

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Slightly smaller than the standard A4 dimensions, Junya Watanabe's custom-sized offering came speckled with a purple sans serif typeface

Loewe embossed invitation

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Loewe sent out a rubberised card that was subtly detailed with a black embossed gloss pattern - a look that cropped up on a number of invitations this season

Loewe matching envelope for invitation

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Loewe's matching black paper-lined envelope

Miu Miu's stationary show invitation

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A nude gold-edged variation on Miu Miu's perfect show stationary. Invitation details were printed on textured paper with gold borders and attached to a weighty lacquered Plexiglas sheet 

Chloé's invitation

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Matching the logo, a peach pink shade lined the edges of Chloé's invitation

luggage tag from Louis Vuitton invitation

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A useful leather luggage tag from Louis Vuitton

Haider Ackermann's invitation

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The minimalist aesthetic of Haider Ackermann's textured rectangular card was broken up with fluid calligraphy-style printing

Hermès invitation and envelope

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The pack from Hermès - a white folder embossed with a discreet logo on the front - enclosed a cloth-lined, floral invitation card...

Hermès RSVP card

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.. and a thoughtfully stamped RSVP card

Stella McCartney invitation and envelope with tube of sparklers

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A silver foil envelope from Stella McCartney contained a thick grey card, edged with pink neon and a tube of 'Stella' sparklers

Roland Mouret's invitation

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Roland Mouret's textured, pearlised paper offering came tied with a velvet bow

Roland Mouret invitation

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Roland Mouret

Cesare Paciotti invitation

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Shoe designer Cesare Paciotti's sketch of a pointy stiletto featured on his glossy, two-toned invitation card

Cesare Paciotti

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Cesare Paciotti

Givenchy invitation pack

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The Givenchy invitation pack came enclosed with a limited-edition print...

Givenchy invitation pack

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 elegantly numbered on the jacket of the folder

Givenchy invitation

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Givenchy

Giambattista Valli invitation

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A pleasant clash of pink and red tones from Giambattista Valli

Viktor & Rolf invitation

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An oversized card from Viktor & Rolf

Viktor & Rolf invitation

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Viktor & Rolf

Gucci's thick dark indigo card for Milan Fashion Week

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A velvet floral pattern and foil-blocked type embellished Gucci's thick dark indigo card for Milan Fashion Week

SW1's launch collection invitation

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SW1's launch collection invitation featured a powdery yellow and white colour scheme, with the envelope and card subtly debossed with the new brand's logo

Prada invitation

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Eschewing an actual invitation card, Prada sent out envelopes lined with purple canvas, which had been printed with the all the necessary show details

Fendi invitation

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Fendi's scaley, textured offering opened up to reveal...

Fendi invitation inside

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... a graphic, pamphlet-style stitched binding

Valentino show invitation

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For the Valentino show, a white wax paper layer was printed with transparent type. When pressed against an accompanying piece of grey wax paper, it revealed the show details

Versace invitation

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Versace sent out a matte black card, subtly printed with a glossy Versace logo...

Versace mirror finish invitation

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The mirrored finish on the other side of Versace's invitation

Mary Katrantzou invitation

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Mary Katrantzou used a clever lenticular printing process to created a hologram effect for the pencils on her London Fashion Week card

Margaret Howell invitation

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Margaret Howell chose a moss green and navy blue colour scheme this season and a pop-out, black foil-stamped print

Margaret Howell invitation

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Margaret Howell

Meadham Kirchhoff invitation pack

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Meadham Kirchhoff's weighty pack featured punk-esque comic book-style illustrations

Meadham Kirchhoff invitation

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Meadham Kirchhoff

Roksanda Ilincic's invitation

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Deep purple on one side and lilac on the other, Roksanda Ilincic's invitation was joined together with five layers of thick, cyan-coloured card

Roksanda Ilincic invitation

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Roksanda Ilincic

Louise Gray QR code invitation

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More brands are embracing the digital age, and Louise Gray is no exception. This invitation paid homage to the QR barcode, which was also a central theme in the designer's A/W 2012 collection

Louise Gray invitation

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Louise Gray

Acne studios invitation

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Acne's thick beige card featured a graphic, debossed fluorescent font on one side... 

Acne invitation

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... and a pearlised acquamarine finish on the other

Peter Pilotto invitation

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Peter Pilotto presented a bright red digital floral print, which was later seen in the detailing on some of the pieces of the A/W 2012 collection

Alexander Wang invitation

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In New York, Alexander Wang kept things simple, merely embellishing the invitation with a glossy typographic finish

Alexander Wang

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Alexander Wang

Rodarte's invitation

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Rodarte's play on embossing and debossing techniques

Rodarte's invitation

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Rodarte

Victoria Beckham invitation

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A fuss-free textured card from Victoria Beckham

Tommy Hilfiger leather invitation

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Tommy Hilfiger sent out thick burgundy leather cards, stitched with gold thread

Tommy Hilfiger invitation

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Tommy Hilfiger

Reed Krakoff’s invitation

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Reed Krakoff’s launch invitation for the installation of felt-covered chairs he exhibited at Jeanne Greenberg Rohatyn’s gallery was aptly lined with a grey felt cover

Reed Krakoff’s invitation

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Reed Krakoff

Marc by Marc Jacobs invitation

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White and grey typography set against a black background on the Marc by Marc Jacobs invitation

Theysken’s Theory invitation

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Theysken’s Theory sent out narrow, sealed envelopes, which had to be torn open

Theysken’s Theory envelope

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Theysken’s Theory

Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.