The project united Anastassiades with Brioni creative director Brendan Mullane during the Salone del Mobile and will be on view in store until 12 July
Brioni's latest store opening takes the form of a magnificent new Milanese flagship that sits in the luxury brand's historical home in Via Gesu. Inside, creative director Brendan Mullane's obsession with quality dominates the 1,200 sq m space. Designed by local architectural firm Studio Park Associati, all three floors of the space are wrapped in bronzed brass trimmings, 'cannucciato' ribbed Bahia wood, Eramosa marble and Navona travertine floors. Furniture includes Poltrona Frau armchairs and Ruckstuhl rugs, along with chairs and lamps designed by Studio Park and produced exclusively by Driade.
Six full time tailors are employed inside the space to offer bespoke services using traditional, painstaking, hand-crafted techniques. At the same time, Brioni has jumped into the high-speed digital world by launching Virtual Mirror, a virtual technology system that allows Brioni clients to simulate and visualise suits in thousands of fabric and colour variations on a virtual mannequin. Rolling out in three phases, the platform will eventually allow clients to actually view his own image in a 3D mirror, wearing the clothes himself. The launch of the new store was celebrated with a special temporary installation by designer Michael Anastassiades, in conjunction with Mullane, originally conceived as part of Wallpaper* Handmade.
ADDRESS
Brioni
Via Gesù, 2-4
20121, Milan
Italy
-
Hanker after a 1970s supercar? The Encor Series 1 elevates the Lotus Esprit to a new levelThis limited-edition remastering of the dramatic wedge-shaped Lotus Esprit stops at nothing to improve and enhance the original without losing sight of its analogue excellence
-
A new photo book takes you behind the scenes of some of cinema's most beloved films, from 'Fargo' to 'Charlie's Angels'Set decorator Lauri Gaffin captures Hollywood's quieter moments in an arresting new book
-
This sculptural London seafood restaurant was shaped by ‘the emotions of the sea’In Hanover Square, Mazarine pairs a bold, pearlescent interior with modern coastal cuisine led by ‘bistronomy’ pioneer chef Thierry Laborde
-
‘He made something not merely popular, but the rage’: unpacking Elio Fiorucci’s fabulous fashion legacyAn expansive new retrospective at Triennale Milano explores the colourful life and work of Elio Fiorucci, who is synonymous with 1970s hedonism and glamour
-
How fashion designer Ilenia Durazzi designed her ‘elegant, rigorous’ Milanese studio – all the way down to the furnitureIlenia Durazzi of Durazzi Milano tells Wallpaper* the story behind her new Milanese studio, a labour of love built entirely to her exacting design
-
‘What does a Luca Faloni jacket look like?’: this suede bomber marks the brand’s first foray into outerwear‘Made for years to come’, this lightweight bomber marks Luca Faloni’s entry into outerwear and encapsulates the label’s provenance-focused approach
-
Rovi Lucca is the Milanese label creating ‘elevated workwear for garden lovers’Rooted in Italian craft, Bradley Seymour and Fabrizio Taliani’s horticulturally inspired Rovi Lucca finds inspiration in the gardens of Lucca, Tuscany
-
Luca Magliano takes Wallpaper* on a tour Bologna, the home of his non-conformist fashion labelLuca Magliano gives Wallpaper* an insider’s guide to Bologna, Italy, the lifeblood of his on-the-rise label – from a museum of queer history to a mystical cemetery (and plenty of gelato)
-
Women’s Fashion Week S/S 2025: what to expectNext week sees the arrival of Women’s Fashion Week S/S 2025, with stops in New York, London, Milan and Paris. Here, our comprehensive guide to the month, from Alaïa’s arrival in New York to Alessandro Michele’s Valentino debut
-
‘Things are not what they seem’: Unpacking the S/S 2025 menswear showsWallpaper* fashion features editor Jack Moss explores the trends and takeaways from this season’s menswear shows, from an embrace of ‘irrational clothing’ to couture-level craft and eclectic new takes on tailoring
-
‘Yohji Yamamoto: Letter to the Future’ celebrates the designer’s timeless, anti-trend approach‘Yohji Yamamoto: Letter to the Future’ at Milan’s 10 Corso Como is a rare exhibition of the seminal Japanese designer’s work. Curator Alessio de’ Navasques gives Wallpaper* a tour
