Given that what we wear says more about us than the simple need to cover up, it seems natural fashion houses imbue their clothing with a rich backstory. Swedish brand J.Lindeberg, one of the strongest story-spinners in European fashion, began to spread their story in earnest three years ago, when they launched their first Biannual Book. The concept was simple: round up the continent's most talented tastemakers and have them interpret the brand through photography, poetry and, of course, fashion.
Yesterday marked the launch of J.Lindberg's sixth Biannual Book, 'The Documentary and a Dream', featuring the label's Spring/Summer 2012 collections.
In it, creative director Jörgen Ringstrand gives free reign to photographers Andreas Sjödin, Ben Toms, Eric Guillemain, Jesper Brandt, Tomas Monka, Robbie Spencer and others, and the result is a fantastical pictorial interpretation of the brand today. The limited-edition tome is available to buy or view at J.Lindberg stores worldwide.
'The Smell of the Sea' is an illustrated story by Swedish father and son Staffan and Jonas Wettre, and artist Gunnar Stenstrom. Seen in the spread is Staffan Wettre in the 1950s on the 'Flying Clipper'
The story is based on old footage of a sailing trip Staffan Wettre took in the 1950s
Jonas Wettre interviewed his father about the journey and designed the visuals
Swedish fashion illustrator Cecilia Carlstedt presents a poetic 'journey' in watercolour she calls 'Face to Face'
A spread from 'Face to Face' by Cecilia Carlstedt
Stockholm-based shot installations in a cabinet once owned by Victor Hugo
The installations were styled by Julie Von Hofsten. Monka calls this series 'The Cabinet'
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