Given that what we wear says more about us than the simple need to cover up, it seems natural fashion houses imbue their clothing with a rich backstory. Swedish brand J.Lindeberg, one of the strongest story-spinners in European fashion, began to spread their story in earnest three years ago, when they launched their first Biannual Book. The concept was simple: round up the continent's most talented tastemakers and have them interpret the brand through photography, poetry and, of course, fashion.
Yesterday marked the launch of J.Lindberg's sixth Biannual Book, 'The Documentary and a Dream', featuring the label's Spring/Summer 2012 collections.
In it, creative director Jörgen Ringstrand gives free reign to photographers Andreas Sjödin, Ben Toms, Eric Guillemain, Jesper Brandt, Tomas Monka, Robbie Spencer and others, and the result is a fantastical pictorial interpretation of the brand today. The limited-edition tome is available to buy or view at J.Lindberg stores worldwide.