A tour of Louis Vuitton’s New Bond Street maison

A tour of Louis Vuitton’s New Bond Street maison

Louis Vuitton’s epic new London ’maison’ has just opened its doors on New Bond Street. Entered via a bridge over a ’moat’, its four outrageously luxurious floors include a VIP apartment, a ’librairie’ of limited edition art and art books, revolving handbag installations and artworks by all the big guns, from Damien Hirst to Gilbert & George. You name it, this store’s got it. Here, the architect behind this temple to luxury - Peter Marino - takes us on a tour.

’I spent five years pouring my heart into making the Champs-Élysées store have all the bells and whistles, only to be told that the London maison had to be even better,’ says Marino.

This new, 1,500 sq m palace certainly gives the flagship maison a run for its money, pioneering a number of firsts for Louis Vuitton, including the VIP apartment. It’s also London’s largest single-brand store.

Here, the brand is even commissioning and selling limited-edition artworks by the likes of Anish Kapoor and Gary Hume. But more of that in Wallpaper’s July issue...

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