The unveiling of Skitsch

(Image credit: press)

Though there are murmurs already of absentees and scaled down launches one of the most talked about events at this year's Salone is the unveiling of a new brand, Skitsch. The Italian company has bucked the trend entirely, not making a quiet entry at a small stand somewhere in the fair, but dazzling the crowds with a vast showroom around the corner from the Bvlgari Hotel and hosting a cocktail party every night of the week to boot.

The song and dance is more than justified, regardless of the more sombre mood elsewhere in Milan, because Skitsch have launched with a raft of interesting designs by a mix of stars of the scene and young names. Our favourite pieces are Todd Bracher's Zucca pouffes, shaped like courgette flowers, Diego Grandi and Manolo Bossi's Papaver ceramic low table, shaped like a poppy seed and Maarten Baas' oblique tea set.The entire collection is the right side of playful, not straying off the practical route either and the brand as a whole is a welcome injection of youthful character among the more serious Italian heritage brands for sure.

Return to our Interactive map, where there are more pictures from the Skitsch showroom

ADDRESS

Skitsch
via Monte di Pieta 11
Milan

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.