Orior opens a serene space in New York
The new SoHo showroom of Irish design studio Orior features the brand’s multifaceted spirit under one roof
It’s always been a family affair at Orior, the Irish design studio and furniture brand founded by Brian and Rosie McGuigan in Newry. Founded in 1979, the brand has experienced a surge of regrowth since son and creative director Ciaran McGuigan took the lead in 2019. A global flagship in New York, a line of objects and an expanded furniture collection later, there certainly isn’t much keeping the house down.
Orior’s SoHo showroom
This month, Orior throws the doors open to a new showroom located in the heart of Manhattan’s bustling SoHo neighbourhood. A distinct departure from the company’s former location in Tribeca, the 2,500 sq ft SoHo space boasts a reformed design identity that mirrors the shapes, materials and textures for which Orior is known. From classic designs to more seasonal collection offerings, the new space brings Orior’s different facets together under one roof. It also serves as the US-based retail outpost for Ciaran’s sister Katie Ann McGuigan, a textile and womenswear designer.
Behind a set of rotating doors, Orior’s new home is filled with custom-designed floor tiles, solid oak millwork (also custom-built) and lots of natural daylight (thanks to the skylight above). Several arches, lined with oak trim made in Ireland, punctuate the space, while other marble and stone accents pay tribute to the sinuous curves and forms that are a signature of Orior’s collections. It’s here that the brand’s newest collection makes its debut: a new credenza, a dining table and two side tables, as well as a line of rugs.
Ciaran sees the new location as the right venue for the brand to fully realise its approach and core values. ‘Our new flagship is indicative of a major step forward for Orior, honouring over 40 years of our Irish design heritage, while shepherding the brand into a new era. The bold shapes and rich materials consistent throughout our work have influenced the space and underscored our dedication to uplifting design and superior craftsmanship,’ he says.
‘This showroom gives us the opportunity to communicate our vision through a unique space that embodies everything about our brand, which is firmly rooted in co-creation. It’s not just one person’s perspective or ideas – all of our imaginations blended together created an engaging environment that leaves plenty of room to inspire and spark thoughtful conversation.’ §