Digital words: Montblanc Augmented Paper launches at IFA, Berlin
Montblanc celebrates the art of writing with a new product that merges technology and the charm of using pen and paper. Launched this week during Berlin’s technology fair IFA, Montblanc Augmented Paper allows hand-written notes to be transferred onto digital devices thanks to a newly developed technology.
The kit includes a black leather case containing the electronic digitiser, a notebook with lined paper, USB cable to charge the device, three ballpoint refills and tweezers to exchange them. The Augmented Paper can be used with a writing instrument from the brand’s StarWalker collection, a pen that has been specially fitted with custom-made technology to write with the new device. Text written by hand can be seamlessly transferred to any mobile device and edited or shared, with writing recognition available in 12 languages including English, German, Russian and Chinese. Notes are collected on an app (called the Montblanc Hub), which stores them digitally and that can also be used independently from the Augmented Paper.
‘Nothing compares to the sensation of writing on paper,’ says Montblanc CEO Jérôme Lambert, who has always been clear on the brand’s commitment to the art of writing. ‘Being able to share work and thoughts digitally has become essential,’ he adds. ‘Augmented Paper bridges these two worlds with a simple and highly functional product.’ It’s promising to become the start of a small writing revolution, which will give new scope to written matter and test new frontiers for the digital world. And we can’t wait to get writing.