When Massproductions’ design director Chris Martin presented the company’s new collection of domestic accessories, he dubbed the collection ‘the rules plus some magic’. The Swedish furniture brand is known for its neo-modernist furniture collections that blend well-considered design and attention to the manufacturing process. ‘The Little Things’, as the collection is called, includes smaller furniture pieces and accessories, objects ‘with the ability to gild everyday life’.
The Little Things includes mirrors made of polished aluminium, a candle holder, a rubber door wedge, a shelf, a wine rack and a vase and a small table. Cushions and wall hangers, launched by the brand over the past few years, complete the collection.
‘I wanted to change the scale of the things I normally design,’ says Martin. ‘It turned out that it is a similar process as when I design furniture; it is the same struggle, even for smaller objects. But the reward is worth it, because as the saying goes, it’s the little things that make a big difference.’
Martin describes the creative process for the collection as a transition from the rational to the madness, creating a contrast between an object’s functionality and the design approach. The shape of the ‘Trippy’ glass vase, for example, is defined by ‘the mood and creativity of the glassblowers that day’, while the ‘Memory’ mirrors simply feature a folded piece of polished aluminium (a decision based on learning the environmental impact of glass mirror manufacturing).
The collection is presented at Massproductions’ store, which opened in February 2022 in an Art Nouveau building in Stockholm's Södermalm, originally designed in 1912 by architect Sam Kjellberg with new interiors by Massproductions’ creative director and CEO Magnus Elebäck in collaboration with Specific Generic. For the launch, multidisciplinary designer Paul Vaugoyeau created a foil-clad room at the back of the store.
‘Although all objects in The Little Things come from one and the same hand (Chris’ left hand), they have no obvious relationship,’ comments Elebäck. ‘But just like with our furniture collection, it is only when you look closer and live with the products that the common thread emerges. A thread that is spun by ingenuity, function, relevance and tactility.’
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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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