New Armani Casa showroom shot by Lukas Wassmann

Explore the new Armani Casa Milan store through the lens of photographer Lukas Wassmann. Photography: Lukas Wassmann

(Image credit: Lukas Wassmann)

Swiss photographer Lukas Wassmann captures moments with a rare sense of levity. His talent for balancing humour and gravitas has won him an array of admirers (and clients) across the fashion world, from Victoria Beckham to Nike to Christian Dior. His outre portraiture has also turned heads, with subjects including G-Star Raw’s denim disciple Pharrell Williams, Swiss design legend Lora Lamm, and his pet German hunting dog, Gustl vom Allgäuer Tor. The 2006 Hyères International 10 Photographers prize, and the coveted Swiss Federal Design Award in 2013 help prop up the 36 year-old’s bulging trophy cabinet.

As a fashion and design photographer, Wassmann has garnered a famed ability to find and capture unassuming, oft-ignored moments, making him the perfect candidate to capture an opening event. So realised Armani Casa, who asked Wassmann to attend its store launch in Milan during Salone del Mobile, camera in tow.

Located on the Corso Venezia – known for its fashion stores, and not necessarily its design houses – the light-filled, three-storey boutique hosts the entire Armani Casa range, including furniture, home accessories and the brand’s signature Interior Design Service. ‘My thought was to use the new location and the entire collection altogether to construct a photo story, showing the collection as I see it,’ explains Wassmann.

For a brand whose aesthetic exudes clean sophistication, it is a nice surprise to see them lean towards the unconventional charm that Wassmann favours; together they have elevated ‘party shots’ to glossy new heights.

Guests are seen in quiet moments of refection, screaming with laughter, or nonchalantly with their backs turned. These shots are merged with the new collection’s light structures, slim silhouettes, and often unexpected bright hues creating a sense of theatre that Wassmann has curated himself with the use of dramatic shadows and reflections.

&nbsp;Armani Casa store opening in Milan — Armani Casa store opening in Milan. *Photography: Lukas Wassmann*

Armani Casa store opening in Milan. *Photography: Lukas Wassmann*

INFORMATION

For more information, visit the Armani Casa website

ADDRESS

Corso Venezia 14
20121 Milan

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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.