Luxury home décor brand L'Objet opens its first retail store in New York's West Village
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Elad Yifrach, the former interior designer behind the luxury home décor brand L’Objet, has opened his first brick-and-mortar location in Manhattan, at 370 Bleecker Street in the West Village. 'I wanted to connect with the customer base in a way that is different than our uptown point of sales and presenting a different point of view,' said Yifrach, who was drawn to the neighborhood for its sophisticated, relaxed vibe.
Yifrach designed the 1,200-sq-ft concept shop 'as a textured jewel box with a refined, yet casual, aesthetic that will appeal to all five senses'. Aside from L’Objet’s range of tabletop items, the retail location will carry objects that have the same sensibility as the brand. Yifrach scoured the globe for pieces with exceptional craftsmanship, like throws from Spain and Peru, Fortuny pillows and objects made with exotic skins. He also sourced glass by Jochen Holz and Lobmeyr, along with rare vintage books and furniture.
L’Objet’s new design store is the perfect location for the discerning aesthete
The retail store will also dedicate an entire section to its apothecary range. Made from raw materials and essential oils, and developed by brand perfumer Yann Vasnier, the collection comprises three fragrances: 'Rose Noire', 'Côte Maquis' and 'Bois Sauvage'. All of these come in a hand and body wash, hand and body lotion, bath salts, bar soap and room spray. So whether it’s a unique gift, a beautiful object or flatware for your dining table that you want, L’Objet’s new hub has a bit of everything for the discerning aesthete.
The shop showcases artisanal gifts, selected glassware, soft goods and tabletops items carefully handpicked by L’Objet’s creative director, Elad Yifrach
The retail store will dedicate a section to its apothecary range, developed by Yann Vasnier, the brand’s perfumer
The range will include three new scents – ’Rose Noire’, ’Côte Maquis’ and ’Bois Sauvage’ – all of which will come in the form of a hand and body wash, hand and body lotion, bath salts, bar soap and room spray
Aside from L’Objet’s range of tabletop items, the retail location will carry objects that share the brand’s sensibilities, from glassware by Jochen Holz and Lobmeyr, to rare vintage books and furniture
Yifrach’s selection for his Bleecker Street hub has been sourced from across the globe
INFORMATION
For more information, visit the L’Objet website (opens in new tab)
ADDRESS
L'Objet
370 Bleecker Street
New York, NY 10014
VIEW GOOGLE MAPS (opens in new tab)
-
Discover the secret of hydrated hair with the founder of haircare brand Dizziak
Loretta De Feo, founder of cult (and Dua Lipa-backed) haircare brand Dizziak, shares her beauty tips and goals for changing the industry
By Mary Cleary • Published
-
The Bolder lodges by Snøhetta embrace a Norwegian cliff-edge view
The Bolder project comprises four elevated cabins, enveloped in a Norwegian fjord view, designed by Snøhetta in collaboration with Tom Bjarte Norland and Vipp
By Martha Elliott • Published
-
Definitive 1990s designer Martine Sitbon to return to Paris Fashion Week
Former Chloé creative director Martine Sitbon has announced she will return to Paris Fashion Week in March 2023 with a project titled Rev, which draws on her archival designs
By Jack Moss • Published
-
Exclusive peek at artfully curated home in Jean Nouvel’s 53 West 53
RR Interiors' latest furnishing project – 61A at 53 West 53 – highlights art, architecture and city views inside Jean Nouvel's monumental New York skyscraper in Midtown Manhattan
By Martha Elliott • Last updated
-
Beach escapes: five places to stay in Montauk
We select the best places to stay in Montauk, from holiday rentals to classic and contemporary beach hotels. Make yourself at home at these beach retreats
By Pei-Ru Keh • Last updated
-
Sculptural ceramic lamps from Brooklyn’s In Common With and Danny Kaplan
‘Terra’, a new collection of ceramic lamps featuring tactile glazes, puts Brooklyn studio In Common With and ceramicist Danny Kaplan in the spotlight
By Pei-Ru Keh • Last updated
-
Sight Unseen launches furniture line with Bestcase
Editorial platform Sight Unseen worked with sheet metal specialist Bestcase to launch a collection of 1970s-inspired furniture in collaboration with Home Studios, Studio Anansi and Thévoz-Choquet
By Pei-Ru Keh • Last updated
-
Roll & Hill and Post Company's lighting designs in Inness are inspired by Georgian bell jars
Brooklyn-based studio Post Company created a new lighting collection for Roll & Hill, inspired by bell jar lanterns and conceived for country refuge Inness
By Pei-Ru Keh • Last updated
-
Trnk refines its namesake furniture collection to spotlight creatives of colour
The reinvigorated Trnk Collection is curated by founder Tariq Dixon and draws from its creative community, including pieces by Studio Anansi, Michael K Chen and Farrah Sit
By Pei-Ru Keh • Last updated
-
Workstead reveals interiors for Olympia in Dumbo
The refined interiors for Olympia Dumbo are inspired by maritime culture and the neighbourhood’s history
By Pei-Ru Keh • Last updated
-
Living at Essex Crossing NYC: interiors by Colony revealed
A first look at a model apartment from One Essex Crossing, a development at the centre of the Lower East Side transformation, with a new design by Jean Lin of Colony
By Pei-Ru Keh • Last updated