’Kartell: The Culture of Plastics’, published by Taschen

Italian furniture brand Kartell
Taschen has published a celebratory 400-page tome chronicling 60 years of iconic design by Italian furniture brand Kartell
(Image credit: Kartell)

The Kartell Museum (opens in new tab) in Milan, home to 60 years' worth of plastic icons from the Italian furniture brand, was the obvious setting for last week's launch of 'Kartell: The Culture of Plastics (opens in new tab)', a new 400-page monograph chronicling the brand's rise and rise. Edited by Bauhaus University (opens in new tab) professor Hans Werner Holzwarth (opens in new tab) and Kartell Museum curator Elisa Storace, the book analyses the brand's remarkable history, illustrated by archival shots of the bestsellers of the era.

It will be published by Taschen (opens in new tab) in two editions - one in Italian, Spanish and Portuguese, the second in English, French and German - on 1 March.

Kartell's early success followed some spot-on decisions by founder Giulio Castelli, a former chemical engineer, and his wager that the future of furniture design would hinge on candy-coloured moulded-plastic furniture. Castelli's instincts and faith in the material were paramount, as was his knack for hiring top Italian industrial designers like Ettore Sottsass (opens in new tab), Pier and Achille Castiglione (opens in new tab) and Joe Colombo (opens in new tab).

By the time Dustin Hoffman heard that oft-mimicked line in 'The Graduate' - 'Just one word: plastics' - Kartell had already been in the business nearly 20 years. Soon after, Kartell launched its Componibili (opens in new tab) range of cylindrical storage tubs, now ubiquitous in bedrooms, bathrooms, offices and kitchens across 60 countries.

To spotlight this and other Kartell successes, current CEO Claudio Luti invited some of Europe's most distinguished designers and curators to contribute their thoughts to the Kartell tome. A dedication by Franca Sozzani (opens in new tab) precedes chapters by Deyan Sudjic and Marie-Laure Jousset, among others, who provide context to the iconic back catalogue and justification for the brand's survival. It can't be summed up in one word but rather an endless list of names (Philippe Starck (opens in new tab), Vico Magistretti (opens in new tab), Antonio Citterio (opens in new tab), Tokujin Yoshioka (opens in new tab)…) responsible for an endless run of instant classics.

Kartell design team

The book is illustrated with images from the brand's archives. Pictured is the Kartell design team at Salone del Mobile in 1969. From left: Olaf von Bohr, Gino Colombini, Alberto Rosselli, Ignazio Gardella, Joe Colombo, Anna Castelli Ferrieri and Giotto Stoppino.

(Image credit: Ugo Mulas)

The 'Universale' chair

The 'Universale' chair, designed by Joe Colombo in the 1960s, in production

(Image credit: Joe Colombo )

'Tic Tac 4032' desk lamp

Also on the book's pages are best-selling designs from different decades, including the 'Tic Tac 4032' desk lamp and packaging by Giotto Stoppino, 1970. Its onomatopoeic name refers to the noise produced when turned on and off. In lieu of a traditional lamp switch, it is activated by applying pressure directly on lampshade

(Image credit: Giotto Stoppino)

Image of '4745/4751' litter bins

'4745/4751' litter bins by Angelo Cortesi and Franco Scansetti, 1989

(Image credit: Angelo Cortesi and Franco Scansetti)

Philippe Starck with his 'Dr Glob' chair

Philippe Starck with his 'Dr Glob' chair, designed in 1988

(Image credit: Philippe Starck)

Image of 'Bookworm' bookcase

'Bookworm' bookcase by Ron Arad, 1994

(Image credit: Ron Arad)

Image of 'Mobil' storage unit

A drawer for the 'Mobil' storage unit, 1995, being extracted from its mold. Kartell has been using injection molding since the fifties for the production of drawers

(Image credit: Kartell )

'La Bohème' stools-cum-pots and 'Upper' ladders

'La Bohème' stools-cum-pots by Philippe Starck, 2001, and 'Upper' ladders by Alberto Meda and Paolo Rizzato, 2000, on display at IMM Cologne 2002

(Image credit: Philippe Starck, Alberto Meda and Paolo Rizzato)

Two robots present the 'Masters' chairs

Two robots present the 'Masters' chairs, designed by Philippe Starck, in the Kartell booth at Salone del Mobile 2009, accentuating their futuristic design 

(Image credit: Philippe Starck)