Driade takes us back to the future at its David Chipperfield-designed showroom
Italian design brand Driade has unveiled a new Milan showroom designed by David Chipperfield Architects, heralding its inaugural creative collaboration with the architect who was appointed art director of the Italian design brand last year. The showroom - housed in a white, minimalist space - also serves as a space in which to showcase the company’s 47-year history, alongside temporary exhibitions.
Founded in 1968 by Enrico Astori, Antonia Astori and Adelaide Acerbi, the brand has chosen to inaugrate the showroom with an exhibition of pieces from its earlier days. Aptly titled ‘Early Years’, the show explores bold Driade designs produced in the 1960s, 70s and 80s. Furniture by Nanda Vigo, Enzo Mari and Lella and Massimo Vignelli offer an encyclopedic overview of Driade’s eclectic production, which more recently has launched pieces by the likes of Patricia Urquiola (joint winner of our Designer of the Year), Fabio Novembre, and Ron Arad.
Driade has always dared to experiment and push aesthetic boundaries with its distinctly experimental design language, and ‘Early Years’ reveals a bright glimpse into its future while celebrating its past.