Creative enclave: Caro Somerset brings contemporary design to the country

Last month saw the opening of Caro Somerset, a new design store and cafe in the West Country town of Bruton
Last month saw the opening of Caro Somerset, a new design store and cafe in the West Country town of Bruton
(Image credit: Caro Somerset)

The picturesque but unassuming town of Bruton in Somerset has been busy putting itself on the map in recent years. In a converted chapel, set on the town's archaic main street, the suitably named At the Chapel eatery has been attracting out-of-towners with its acclaimed restaurant, bar, artisan bakery and wine shop since opening in 2008, and more recently with its eight stylishly-appointed guest rooms. Then last year, when international gallery Hauser & Wirth rolled into town, commandeering a 17th century farm as its rural outpost, this formerly sleepy West Country town cemented its status as a creative enclave.

As of last month, Bruton now has its very own design store to add to this growing list of amenities. Founded by Natalie Jones, Caro Somerset is the culmination of 15 years' experience working in the creative industries in London; namely in branding for fashion and architecture at Winkreative design agency and in trend forecasting at The Future Laboratory.

Her new store, laid out across three cosy rooms on the ground floor of a stone-fronted terraced cottage, sells a curated selection of design accessories and furniture by the likes of Danish brand HAY alongside scents by Laboratory Perfumes, handmade goods from Welsh company Blodwen, stationery from Nomess, chocolate by Ocelot and independent magazines such as Cereal, Kinfolk and Hole & Corner. In addition, a coffee bar serves up freshly roasted specialty coffee from the local Round Hill Roastery. As if that wasn't enough, Caro will open two guest rooms this autumn with more to follow in spring 2016.

‘We chose Bruton because of its creativity,’ says Jones, who has dreamed of opening the store for many years. ‘Chefs, stylists, photographers, artists – they’re all here, so it’s a home from home for me personally. The rooms opening in October will hopefully invite seekers from far and wide to share the culture and country spirit with their own experiences.’

In addition, Caro offers an interior design service and Jones is in the process of planning a pop-up event in London for the autumn, as well as a series of supper clubs, seminars and collaborations.

Founded by Natalie Jones, Caro sells a curated selection of design accessories and furniture by the likes of Danish brand HAY

Founded by Natalie Jones, Caro sells a curated selection of design accessories and furniture by the likes of Danish brand HAY alongside scents by Laboratory Perfumes, handmade goods from Welsh company Blodwen, stationery from Nomess, chocolate by Ocelot and independent magazines such Cereal, Kinfolk and Hole & Corner

(Image credit: Caro Somerset)

A coffee bar serves up freshly roasted specialty coffee from the local Round Hill Roastery

A coffee bar serves up freshly roasted specialty coffee from the local Round Hill Roastery and in autumn of this year Caro will open two guest rooms, with more to follow in spring 2016

(Image credit: Caro Somerset)

Caro’s store, cafe and rooms aim to encourage the enjoyment of simple pleasures and everyday luxuries

Caro’s store, cafe and rooms aim to encourage the enjoyment of simple pleasures and everyday luxuries

(Image credit: Caro Somerset)

‘We chose Bruton because of its creativity,’ says Jones.

‘We chose Bruton because of its creativity,’ says Jones. 'The rooms opening in October will hopefully invite seekers from far and wide to share the culture and country spirit with their own experiences’

(Image credit: Caro Somerset)

ADDRESS

Caro Somerset
9 Quaperlake Street
Bruton
Somerset
BA10 0HF

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