Elvis Presley inspired Atelier Biagetti's latest furniture collection
Elvis Presley is the inspiration behind ‘The King’, Atelier Biagetti's latest furniture collection, mixing design, art and craft

Alberto Biagetti and Laura Baldassari of Atelier Biagetti never shy away from playing with pop culture and its icons throughout their collections. After exploring the deeper meaning of our society's obsession with bodybuilding, money and cats (see their Pet Therapy project of 2022), the Milanese duo presents ‘The King’, a furniture collection and installation that pays tribute to Elvis Presley, on show as part of Milan Design Week 2023.
Elvis Presley-inspired furniture: ‘The King’ by Atelier Biagetti
Laura Baldassari and Alberto Biagetti
Design, art and craft merge in the collection (on display for the week at the studio, Piazza Arcole 4), which reflects on the quest for immortality. Presley’s legendary status is the starting point for a deeper pondering of the power of superstitions and beliefs, and their role in cementing a myth’s reputation in our collective minds.
For ‘The King’, the design studio is clad in red and transformed into the imaginary home of a legend, where traditional domestic spaces become a grand stage. The idea, reads a note from the studio, is to represent the approach to the home of a generation that is now used to sharing even the most private moments.
The collection includes a large modular sofa, conceived as a platform and ideally adapting to both domestic and public spaces, a sculptural object (a hybrid furniture piece that can be a table or seat) shaped as stacked guitar cases and made in collaboration with Ravenna’s mosaic academy, and other celebratory pieces that include giant cakes illuminated by palm trees and a Christmas tree-like sculpture.
As part of the experience, Baldassari (who is an opera singer as well as a designer and artist) will sing a series of iconic tunes that start with 1785 Plaisir d'Amour by German composer Martini, and ends on Presley’s Can't Help Falling in Love, from 1961.
‘“The King” is a reflection on the desire to be loved forever, on the idea of a myth that leads to the creation of a legend, an enormous power capable of influencing and activating visions; an apparently useless relic for many becomes a sacred object for some,' says Biagetti. 'Elvis Presley is the pivotal figure in our story about a spectacular house where everything is questioned to subvert the traditional view of private space, which becomes a stage.'
‘The King’ by Atelier Biagetti is on view until 23 April 2023
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Atelier Biagetti
Piazza Arcole 4
Milan
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
Samsung and Sony have unleashed new phone flagships, with Nothing snapping at their heels
Do flagship smartphones still have a place in a world of masterful mid-range devices and a general move towards less screen dependence, rather than more? We explore two new entries into the genre
-
Find bubbly, chewy, perfectly crusted pizza at Cosetta, LA’s new Westside Italian gem
Located in a slightly industrial area by the Santa Monica airport, Cosetta, from pizza maestro Zack Pollack, champions the local Italian dining scene with tradition and innovation
-
Oscar Niemeyer: a guide to the Brazilian modernist, from big hits to lesser-known gems
Architecture master Oscar Niemeyer defined 20th-century architecture and is synonymous with Brazilian modernism; our ultimate guide explores his work, from lesser-known schemes to his big hits; and we revisit a check-in with the man himself
-
Tokyo design studio We+ transforms microalgae into colours
Could microalgae be the sustainable pigment of the future? A Japanese research project investigates
-
Delvis (Un)Limited turns a Brera shopfront into a live-in design installation
What happens when collectible design becomes part of a live performance? The Theatre of Things, curated by Joseph Grima and Valentina Ciuffi, invited designers to live with their work – and let the public look in
-
Naoto Fukasawa sparks children’s imaginations with play sculptures
The Japanese designer creates an intuitive series of bold play sculptures, designed to spark children’s desire to play without thinking
-
Inside the Shakti Design Residency, taking Indian craftsmanship to Alcova 2025
The new initiative pairs emerging talents with some of India’s most prestigious ateliers, resulting in intricately crafted designs, as seen at Alcova 2025 in Milan
-
Faye Toogood comes up roses at Milan Design Week 2025
Japanese ceramics specialist Noritake’s design collection blossoms with a bold floral series by Faye Toogood
-
6:AM create a spellbinding Murano glass showcase in Milan’s abandoned public shower stalls
With its first solo exhibition, ‘Two-Fold Silence’, 6:AM unveils an enchanting Murano glass installation beneath Piscina Cozzi
-
Dimoremilano and Loro Piana channel 1970s cinema in decadent Milan display
At Milan Design Week 2025, Dimorestudio has directed and staged an immersive, film-inspired installation to present new furniture and decor for Loro Piana
-
In Milan, MoscaPartners presents a poetic exploration of ‘migration’
Alongside immersive work by Byoung Cho, MoscaPartners’ Milan Design Week 2025 display features an accessible exhibition path designed for visually impaired visitors