Adi Goodrich launches playful and cleverly efficient furniture collection
Adi Goodrich’s new furniture collection is rooted in simplicity and inspired by her childhood lumber yard visits and Enzo Mari’s Autoprogettazione
![Adi Goodrich furniture designs](https://cdn.mos.cms.futurecdn.net/D97dXBgXmD5SnWEC9TKznk-415-80.jpg)
As one half of the award-winning creative studio Sing-Sing, the spatial designer Adi Goodrich knows a thing or two about making an impression. The Los Angeles-based studio, which Goodrich co-founded with her partner Sean Pecknold, has conjured up a wide array of immersive experiences, ranging from a larger-than-life art installation at Instagram’s HQ to the custom visuals and set design of the Fleet Foxes’ 2022 tour.
‘Sing-Thing’: new furniture collection by Adi Goodrich
This month, Goodrich returns to her roots with a woodworking-centric furniture line named ‘Sing-Thing’. A nod to her architectural restorer father and spending a memorable part of her childhood in lumber yards as a result, ‘Sing-Thing’ echoes the lively, surrealistic style that Goodrich’s environments are known for, while incorporating an ‘artful, anti-capitalist’ ethos as exemplified by its deep-rooted simplicity.
‘I wanted to create a furniture line that was rooted in clever efficiency, using pre-cut 4’x8’ sheets and then assembling all the pieces in my studio – a small yet mighty 8’x10’ space, that’s hardly bigger than a full sheet of plywood,’ says Goodrich. I call it my female Enzo Mari approach, in reference to Autoprogettazione, his book about user-made furniture using ubiquitous materials, like pre-milled pine boards and plywood.’ Playful in silhouette and colourway, however, the succinct collection is what Goodrich describes as ‘inspired by and made for creative types’.
She says, ‘I envisioned a collection of furniture that embodied the spirit of my work and at the same time felt like a departure from it, a new era. I also imagined creative people owning the furniture and living with it. The collection, of course, is made for anyone who loves it – however, I think the pieces in our homes can reflect the lives we live. This collection was inspired by strong and creative women so I hope these pieces find a place in those homes.’
Consisting of two tables, a dining chair, a side table, a standing lamp, a pendant light, a mirror, a reading chair and a vase, made in collaboration with the ceramicist Becki Chernoff of bX Ceramics, the small-batch collection exudes a captivating individuality that mirrors the thought and care behind each piece.
‘My work for the past decade has been in set design, which is very fleeting. We build a set and a day later it's gone,’ Goodrich concludes. ‘Right before the pandemic, I began designing interiors for commercial clients and felt so elated to create permanent spaces in the city where I live. This collection is one step closer to designing for permanence, which is a real joy for me. I'm over the moon thinking about people living with my work in their daily lives.’
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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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