There’s an inherent paradox to Haisam Mohammed’s Uniform fragrances.
The scents themselves are inspired by the indoors, specifically, the hallways of the Swedish high rises that Mohammed grew up in. Yet, they were developed with travel in mind. 'We started off thinking that Uniform would be for people on the go,’ says Mohammed. ‘People who were always heading somewhere. From one place to another and we created beautiful perfumes that were easy to carry with you.’
For that reason, the brand packaged its signature fragrance oils in portable roll-on bottles that are ‘a statement piece, to the degree that when you pull out Uniform in public, everyone is intrigued.’ Things have changed, though, since that initial launch. With lockdowns and stay at home orders still continuing in many parts of the world, being a perfume that you ‘pulled out in public’ was no longer a central concern.
From the outset, Uniform characterised itself as ‘innovative’ and ‘modern’. Justifiably so, with its mission to ‘redefine what luxury must look like or where it comes from’ winning it a Wallpaper* Design Award nomination and a grant from the Samuel Ross and A-Cold-Wall’s foundation.
It’s no surprise, then, that as the pandemic has continued into 2021 Mohammed and his team have innovated their Uniform product line for these modern times.
The brand’s new line of home goods includes incense, body soap, and a candle, as well as two new perfume oils. The launches will be staggered throughout the year, with the candles and perfume oils coming in a few months' time and the other products avaliable from this month onwards.
Our favourite of Uniform’s latest launches is the incense, which comes in four new fragrances – Apple Tree, The Sweetest Taboo, Chai Swirl, Cinnamon Core – all of which are distinctly modern fragrances but are still warm and rich enough in their scent profile to justify being called comforting, and even homey.
While the new body soap is scented with Cassis, which Mohammed describes as ‘the first-millisecond of scent you experience when disembarking a plane at a new destination, preferably in the south of France.’
The collection also features leather travel cases for the perfume oils. Although not exactly pertinent in our current climate, they are a hopeful addition to the collection. A sign the one brand, at least, is placing their bets on a time in the not-so-distant future when we’ll be able to show off our perfumes in public again.
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Mary Cleary is the Beauty & Grooming Editor of Wallpaper*. Having been with the brand since 2017, she became an editor in February 2020 with the launch of the brand’s new beauty & grooming channel. Her work seeks to offer a new perspective on beauty, focusing on the pioneering personalities, product designs, and transformative trends within the industry.
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