Wimbledon is, of course, defined by the tennis – or is it? What fascinated me most was everything that surrounds it. Over generations, the championships have developed a visual language of their own, built through colour, ritual, uniforms, architecture and an extraordinary attention to detail.
Discover the vibrant design codes of Wimbledon
Working almost exclusively with tight frames, I focused on colour, geometry and repetition. This year's brilliant sunshine became an important part of the story, casting hard shadows across the grounds and reducing many scenes to graphic compositions of green, white and purple. The tennis itself often became secondary to the systems that support it.
Every element feels intentional. One particular standout was the London Fire Brigade, who act as stewards and security throughout the fortnight. Professional, impeccably presented and genuinely welcoming, they quietly contribute to the uniquely British character of Wimbledon, where traditions and systems have been refined over generations.
Then there are the strawberries. They are one of those enduring Wimbledon rituals that have become almost mythological, with queues for them sometimes longer than those for the courts themselves. Alongside the uniforms, scoreboards, pristine grass courts, straw hats, Pimm's and the iconic all-white dress code, they form part of a visual language that is unmistakably Wimbledon.
