RIBA’s Regent Street Windows 2018 winner is revealed

Jo Malone window for RIBA
The RIBA’s Regent Street Window competition is back with its 2018 edition with the designs unveiled in a series of stores on one of London’s busiest shopping streets. Pictured here is the Public Choice Award Winner Jo Malone London with Thomas-McBrien Architects with Paper & Wood.
(Image credit: Dylan Thomas)

The event that combines two of our favourite subjects – architecture and shopping – is back, with the RIBA launching its 2018 Regent Street Windows designs. Now in its eighth year, the competition involves the RIBA inviting a selection of architecture practices from its members’ pool to create the most striking, welcoming and clever window displays for a number of stores on London’s Regent Street, one of the capital’s busiest retail destinations. 

Offerings this year are as diverse and exciting as ever. Emerging practice Red Deer have partnered with Uniqlo to create an installation that depicts a journey through the making of the brand’s signature linen line, resulting in a colourful, circular piece. Across the street, KSR completely transformed the two large windows at Lululemon with a dynamic design that draws on the movement of the human body, adding a splash of colour, which continues inside, drawing the visitor in. The piece created by Thomas-McBrien Architects, in collaboration with artists Paper & Wood, is on display at Jo Malone London, and promises to take the visitor through a journey through an English garden, featuring signature smells from the perfume brand. 

The nearby L‘Occitaine store made the most of its corner location with an eye-catching installation by young architect Nicholas Szczepaniak, who worked with the colours and feelings of the Golden Hour in Provence, orchestrating a spectacle of light and scent that comes alive at night and is reflected on the adjacent arch. Freehaus teamed up with Camper in a geometric excavation that aptly references the shoe company’s roots in Mallorca.

Coffey Architects’ offering can be found further down the street in the Smeg window; here, the firm used an element of the company’s well-known product, its cast iron pan stand, to compose an elegant geometric grid that highlights their client’s work in a visually captivating and architectural way. On the opposite end of Regent Street, 7 For All Mankind make the most of their unique kinetic installation courtesy of boutique architecture studio Canal Grande. 

Coffey Architects with SMEG have just been announced winners of the coveted Best Collaboration Award, while L’Occitane with Nicholas Szczepaniak Architects was highly commended for the same category. The People’s Choice award went to Jo Malone London with Thomas-McBrien Architects with Paper & Wood.

Nicholas Szczepaniak Architects’s window for L’Occitaine

Nicholas Szczepaniak Architects designed a window for L’Occitaine, drawing on the light in Provence and winning a High Commendation from the jury

(Image credit: Dylan Thomas)

Coffey Architects designed window for Smeg on Regent's Street

Coffey Architects excelled with a geometric installation at Smeg, pictured here on the left, and scooped the coveted Best Collaboration Award

(Image credit: Dylan Thomas)

Uniqlo’s unique design was created by emerging practice Red Deer

Uniqlo’s unique design was created by emerging practice Red Deer 

(Image credit: Dylan Thomas)

Inspired by the dynamism of the human form

Inspired by the dynamism of the human form, KSR are behind the display at Lululemon

(Image credit: Dylan Thomas)


For more information visit the RIBA website and to vote visit the competition’s website

Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).