Elephant West project space by Liddicoat & Goldhill opens in disused petrol station
![The interior of Elephant West with photographic works by Maisie Cousins](https://cdn.mos.cms.futurecdn.net/W972GVN9KYjzqb5PzjDi53-415-80.jpg)
In west London a disused petrol station has been renovated into an industrial style project space by architecture studio Liddicoat & Goldhill. Named ‘Elephant West’, the gallery is a physical manifestation of the visual culture publication Elephant.
The space is a canvas for showcasing emerging artistic talent, ‘environmental takeovers’, immersive experiences and creative programming. High ceilings in the main project space reach the height of the original petrol station and the architecture’s industrial design serves to break down the stiffness of the traditional commercial white cube gallery – the exterior is clad with a pixelated Elefant galvanised steel scaffold planking with vast industrial roller shutter door openings.
The exterior facade and entrance to Elephant West.
Remnants of the site’s original purpose have been preserved and celebrated in different ways – the petrol pumps have been sprayed white and enclosed behind four giant polycarbonate columns, while manhole covers and concrete bollards highlighted with contrasting epoxy coatings.
‘Our design exposes the latent architectural potential of a derelict, utilitarian building. It also resurrects the foundation myth of White City, which gained its name from dozens of white-painted temporary pavilion-like structures built from the 1908 Franco-British Exhibition,’ say architects Liddicoat & Goldhill.
Fuel cafe at Elephant West gallery.
‘Elephant’s tagline is “Life Through Art” and, in keeping with that, the work produced at Elephant West will resonate thematically with the concerns of the wider world rather than the narrower interests of the ‘art world’. Elephant West will turn ordinary life into cutting-edge art,’ says Robert Shore, creative director of Elephant who has spearheaded the project with Becca Pelly-Fry, head curator.
The first exhibition, ‘Dipping Sauce’, is an example of Elephant’s interactive and energetic approach. Huge photographs by west London-based Maisie Cousins show hyper-saturated macro imagery of food, insects, plants and nostalgic objects related to the experience of eating as part of a series of works that celebrate the joy and ceremony of eating, alongside which runs a programme of talks and workshops.
West London is currently experiencing a cultural renaissance, with the former BBC Television Centre redevelopment as an iconic centre piece, the RCA recently opening a White City campus and now Elephant West has jumped upon this new creative wave around White City, with its project space, Fuel café and bar, workstation hub, and shop inside it that will draw people in for many different reasons.
INFORMATION
For more information visit the Liddicoat & Goldhill website
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Harriet Thorpe is a writer, journalist and editor covering architecture, design and culture, with particular interest in sustainability, 20th-century architecture and community. After studying History of Art at the School of Oriental and African Studies (SOAS) and Journalism at City University in London, she developed her interest in architecture working at Wallpaper* magazine and today contributes to Wallpaper*, The World of Interiors and Icon magazine, amongst other titles. She is author of The Sustainable City (2022, Hoxton Mini Press), a book about sustainable architecture in London, and the Modern Cambridge Map (2023, Blue Crow Media), a map of 20th-century architecture in Cambridge, the city where she grew up.
-
Take off: Mathieu Lehanneur's Olympic Cauldron rises into the Parisian night sky
The Paris 2024 Olympics’ opening ceremony was closed with a soaring cauldron spectacle that will go down in history
By Hugo Macdonald Published
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published
-
‘Mental health, motherhood and class’: Hannah Perry’s dynamic installation at Baltic
Hannah Perry's exhibition ’Manual Labour’ is on show at Baltic in Gateshead, UK, a five-part installation drawing parallels between motherhood and factory work
By Emily Steer Published
-
Francis Alÿs plots child play around the world at the Barbican
In Francis Alÿs' exhibition ‘Ricochets’ at London’s Barbican, the artist explores the universality of play, even in challenging situations
By Amah-Rose Abrams Published
-
At Glastonbury’s Shangri-La, activism and innovation meet
Glastonbury’s south-east corner is known for its after-dark entertainment but by day, there is a different story to tell
By Rhian Daly Published
-
‘I am almost an anti-sculptor’: Dominique White on her Whitechapel Max Mara Art Prize show
The artist mines the ocean to explore Afrofuturism in ‘Deadweight’, opening at London’s Whitechapel and detailed in a new film
By Amah-Rose Abrams Published
-
Remembering Rusty Egan's Blitz Club: a place to 'avoid the mob and the homophobes', where the New Romantics were born
As he releases new vinyl boxset, 'Blitzed!', Wallpaper* meets DJ Rusty Egan to talk about London's scene-building Blitz club – the antidote to the late 70s punk scene and a hot-bed of experimental fashion
By Craig McLean Published
-
Suzannah Pettigrew's 'tender and ghostly' new show at Surrealist photographer Lee Miller's former home in East Sussex
London-based artist Suzannah Pettigrew's photographic stills create a snapshot of her Sussex coast childhood, conjuring up a hallucinatory world of memory
By Mary Cleary Published
-
The body, pleasure and play: Beryl Cook and Tom of Finland united in London
Tom of Finland’s homoeroticism meets Beryl Cook’s female-oriented camp as Studio Voltaire unites work by the two artists in a London exhibition
By Hannah Silver Published
-
Zanele Muholi celebrates South Africa’s Black LGBTI communities in LA and London
Zanele Muholi's portraits and sculptures are currently on show at Southern Guild Los Angeles and the Tate Modern, London
By Hannah Silver Published