With an archive that includes work by Terry Richardson, Richard Prince, Jonathan Meese, Claude Closky and Sylvie Fleury, the photographs in the company’s ever-expanding portfolio – exhibited in carefully curated rotation on the walls of its stores across Europe – reflect, inspire and inform its philosophy and fashion aesthetic; a modern encapsulation of the here and now, a vision of style that is unobtrusively correct, both informal and luxurious, its subtle messages of quality and detail instinctively acknowledged and understood by its discerning customers.

Season by season, as new men’s and women’s collections arrive in the shops, the windsor. photography collection grows also, sometimes by way of the brand’s own commission. Between 1992 and 1997, for instance, windsor. enlisted Michel Comte to produce a testimonial campaign. And it publishes limited edition, elegantly bound photographic books, themed around emotions, ideas, crafts and notions (Speed, Party, even Embroidery) for its in-store exhibitions, each slim, immaculate volume serving as catalogue, artefact and collectible.

For this shoot in London, the Wallpaper* team chose key A/W 2016 windsor. items –clean-cut and zeitgeisty urban tailoring – photographing the new pieces in front of startlingly forensic images of lips and eyes by US photographer Sam Samore. Appropriating specialist photo-techniques used by private detectives and crime scene investigators, Samore’s work is an exploration of privacy and myth in contemporary society. It’s edgy, thought-provoking stuff… and looks great next to this season’s camel roll-neck.