The newly minted The Fritz is a textbook example of what happens when a single agency takes control of the entirety of a project – from the interior design right down to the design of the room keys, table linen and brand identity – to create a cohesive whole.
The individuality of the 32-room property is telegraphed at check-in, the process taking place at the bar. Says Vivian van Schagen, the creative director of the Amsterdam-based The Invisible Party, ‘This is the sweetly nostalgic, Wes Anderson version of a fancy hotel. We wanted to create a place where locals could come for lunch, dinner, drinks and music, and where travellers could enjoy a great meal without leaving the hotel.’
The design flourishes are a treat. Off-kilter colour blocks break up otherwise monotone walls, modern pieces of furniture are set off by herringboned timber floors, giant pop-coloured discs and frames line the stairwell, whilst thickly patterned dark grey and white throws add a jolt of texture to the minimalist creamy bedrooms. In the restaurant Fritz’s Frau Franzi, a wall of windows folds out into a narrow air-well lined with extravagantly coloured silk flowers.
A bonus: Königsallee, Düsseldorf’s main retail strip, is a brisk two-minute trot away.