Surreptitious slogans: I Belong to Jesus is a visual survey of a rich footballing sub-culture

For a world so marked by advertising slogans, technical jargon and the waffling of commentators, football is conspicuously devoid of personal engagement between players and fans.
This is, in part, down to a 2014 FIFA ruling that banned players displaying messages on their kits after scoring – whether personal, political or professional – and which carried punishments of fines and suspension.
As Craig Oldham and Rick Banks' lovingly compiled new book, I Belong to Jesus, shows, this practice was a rich, extensive tradition of self-expression; visually and descriptively collected in a publication that acts as palimpsest of collective, sometimes fractious, memories (and meticulously designed to boot).
Take, for instance, Robbie Fowler's 1997 display of pro-docker sentiment. In 1995, a tumultuous dispute between the Liverpool dockers and the Mersey Docks and Harbour Company led to the sacking of a number of workers, who fought for two years to have their jobs reinstated (garnering a wealth of press and media support in the process). In a match against Norway's SK Brann, Fowler and Steve McManaman – then Liverpool FC strikers – both wore undershirts with bastardised Calvin Klein logos professing solidarity with the cause. Fowler, scoring first, revealed his during the match. Duly fined by FIFA, he won the lifelong respect of the local working class community (even the Everton fans among them).
I Belong to Jesus features a wealth of similar case studies, under the chapter headings of 'Politics', 'Religion', 'Personal Matters' and 'Football Folklore' (though covering topics as diverse as social awareness, the environment, war and family). Providing a 'visual narrative of perhaps one of the last real, personal, unchecked forums and genuine connections between player and supporter', say the authors, the book features coded outbursts from players as auspicious as Mario Balotelli, Ian Wright, Paul Pogba, Billy Sharp, Lionel Messi, Wayne Rooney and, the inspiration for the book's title, Kaka.
Published in a limited edition (thread sewn, bound with an armband and resembling a referee's notebook), I Belong to Jesus is proof that, even for non-football fans, the beautiful game can carry truly meaningful messages.
The publication is a survey of ’one of the last real, personal, unchecked forums and genuine connections between player and supporter’
Under the chapter headings of ’Politics’, ’Religion’, ’Personal Matters’ and ’Football Folklore’, the book features a wealth of insightful, controversial and irreverent moments, now abolished by a 2014 FIFA ruling
As I Belong to Jesus shows, this practice was a rich, extensive tradition of self-expression; collected here in a publication that acts as palimpsest of collective, sometimes fractious, memories.
Robbie Fowler’s 1997 display of pro-docker sentiment is a salient example of the book’s political content.
The book’s striking, punchy design is exemplified in spreads from the ’Religion’ section (pictured).
Published in a limited edition, the book is thread sewn, bound with an armband and packaged with a replica Kaka t-shirt (bearing the titular slogan ’I Belong to Jesus’)
INFORMATION
For more information and ordering, visit the I Belong to Jesus website
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Tom Howells is a London-based food journalist and editor. He’s written for Vogue, Waitrose Food, the Financial Times, The Fence, World of Interiors, Time Out and The Guardian, among others. His new book, An Opinionated Guide to London Wine, will be published by Hoxton Mini Press later this year.
-
At La Fondation hotel in Paris, minimalism has irresistible warmth
Once a parking lot, this 17th-arrondissement stay now offers rooftop city views, cocooning suites, and interiors by Roman & Williams
-
How LA's Terremoto brings 'historic architecture into its next era through revitalising the landscapes around them'
Terremoto, the Los Angeles and San Francisco collective landscape architecture studio, shakes up the industry through openness and design passion
-
The anatomy of a Celine bag: inside the house’s idyllic Tuscan factory
Wallpaper* visits the serene Italian factory where Celine crafts its celebrated ‘Triomphe’ handbags, which is set against an inspiring backdrop of lush Tuscan countryside
-
Cult classic ‘Teenagers in Their Bedrooms’ captures the angst of being a teen
Are 1990s teens so different? Three decades after its original release, this photography book by Adrienne Salinger has been published again, by DAP
-
Booker Prize 2025: Kiran Desai returns with long-awaited follow-up as longlist is revealed
This year’s Booker Prize longlist captures the emotional complexity of our times, with stories of fractured families, shifting identities and the search for meaning in unfamiliar places
-
How to be butch: Clark Henley’s sharp, satirical and playful manual is back in print
The 1982 classic, ‘The Butch Manual: The Current Drag and How to Do It’, full of tongue-in-cheek advice, is available once again
-
We are all fetishists, says Anastasiia Fedorova in her new book, which takes a deep dive into kink
In ‘Second Skin’, writer and curator Fedorova takes a tour through the materials, objects and power dynamics we have fetishised
-
The gayest love story ever told: Jeremy Atherton Lin's memoir is a tribute to home
In 'Deep House: The Gayest Love Story Ever Told', Jeremy Atherton Lin mixes memoir with a historical deep-dive into marriage equlaity
-
The glory years of the Cannes Film Festival are captured in a new photo book
‘Cannes’ by Derek Ridgers looks back on the photographer's time at the Cannes Film Festival between 1984 and 1996
-
Taschen’s sexy record covers are hitting all the right notes
Taschen has been through 50 years of album art for its latest tome, ‘Sexy Record Covers’
-
‘Dressed to Impress’ captures the vivid world of everyday fashion in the 1950s and 1960s
A new photography book from The Anonymous Project showcases its subjects when they’re dressed for best, posing for events and celebrations unknown