La Perla's latest Roberto Baciocchi-designed emporium opens in Hong Kong
La Perla’s wave of distinctive new stand-alone store openings has peaked in Hong Kong overnight, where the Italian luxury lingerie brand unveiled its latest flagship.
The design concept, inspired by classic Italian architecture and the fine tulle associated with the brand's fine corsetry, has already been rolled out in London, New York, and Milan as part of a strategic relaunch led by La Perla's new owner, Italian entrepreneur Silvio Scaglia's Pacific Global Management, who acquired the company in 2013.
Since then 17 stores have been refurbished and 33 new boutiques, large enough to showcase the full lifestyle range for both men and women, have been opened. This is a significant investment, especially in Asia where China's economy is decelerating. La Perla Asia Pacific managing director Chiara Scaglia, however, says she is confident that the region will remain a key area of growth.
The new-look interiors have been entrusted to Italian architect Roberto Baciocchi who has introduced a classic yet contemporary visual aesthetic focused around Italian arches and a soft lilac and blue palette. 'The arches are an architectural and structural element but are still very soft here, like the lighting,' he says.
In the 600 sq m four-storey Hong Kong flagship, areas dedicated to La Perla's lingerie, sleep and lounge, swimwear for women are a comforting cocoon of light marble, velvet and curvaceous furniture. Meanwhile, the space showcasing the men's collection of cashmere loungewear, swimsuits and silk pyjamas features a darker masculine palette of Grigio Carnico Italian marble and indigo blue tones.
All the store's furnishings and display units – understated steel frames atop a glass base or transparent cabinets – were designed by Baciocchi who has previously created interiors for Prada and Miu Miu (featured in our W* 174 'Architects of Fashion' showcase). The designer's attention to detail extends to elegantly simple brushed steel clothes hangers and the spacious dressing rooms featuring soft backlit tulle-inspired steel mesh walls and retro-style microphones for summonsing assistance.
Part of the new store debut is La Perla's exclusive Made to Measure service on offer within the fourth floor private boudoir with an exclusive range of demi couture pieces like a bandeau bra from the Cristallo Nero Collection featuring fabric created by hand-weaving thousands of sleek black Swarovski crystals onto individual threads. Alternatively, have your lingerie custom-fitted, monogramed with 24 carat gold thread, and personalised with a diamond clip.
INFORMATION
Photography: Courtesy of La Perla
ADDRESS
La Perla
22-24 Russel Street
Section A of Inland Lot No.746
Causeway Bay, Hong Kong
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Mizuno for Margaret Howell is this summer’s most considered sportswear
The latest chapter of Margaret Howell’s collaboration with Japanese sportswear brand Mizuno has been revealed, featuring ultra-lightweight fabrications and sleek, utilitarian design
By Jack Moss Published
-
One Domino Square: Brooklyn’s iridescent skyscraper is an Annabelle Selldorf first
We quiz New York architect Annabelle Selldorf on One Domino Square in Williamsburg, her first residential skyscraper, with apartments going on the market today
By Léa Teuscher Published
-
Ginspiration: delicious premium gin that’s just the tonic
Premium gin brands to know, as drinks expert Neil Ridley explores the botanical bonanza currently going on behind the back bar
By Neil Ridley Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins Last updated
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
By Laura Hawkins Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook Last updated
-
Tiaan Nagel’s art collector-inspired store in Johannesburg
Tiaan Nagel has partnered with interior-architecture studio Tonic Design on a new flagship store in Johannesburg's Hyde Park Corner
By Sean O'Toole Last updated