Scarf weather: Levi van Veluw carves out an autumnal window display for Hermès
Until mid-November, those passing the Hermès boutique at 691 Madison Avenue will be treated to a host of wooden carvings of the label’s iconic 'Carrés' scarves. Created by contemporary Dutch artist Levi van Veluw as part of the French house’s ongoing artist display series Vitrine D’Artiste, the autumn windows celebrate the launch of the brand’s theme for this year: 'Nature at Full Gallop'.
This latest installment sees van Veluw explore the connection between order and chaos, while paying homage to the brand’s equestrian tradition and exquisite craftsmanship. Finely carved wooden grids, filigree, geometric shapes and wooden veneers come together to form intricately-crafted ‘worlds’ – three-dimensional interpretations of Hermès’ signature silk scarf. ‘The scarf is timeless and possesses many of the elements and themes I work with,’ says van Veluw. ‘It was logical to use these for inspiration. I created my own patterns and shapes to make very sophisticated layered windows.'
Upon closer inspection of the kaleidoscopic windows, Hermès’ trademark leather accessories – along with its newly-launched women’s fragrance, Galop d’Hermès – emerge among the designs. The harmony between artwork and product was precisely the intention behind the windows. ‘My ambition was to make artworks that fully integrate the products – they really had to be part of it. I approached the products as shapes and materials and transformed them into an abstract installation,’ says van Veluw, whose personal work often features a combination of grids and geometrical shapes – elements that are instantly recognisable in the Madison Avenue boutique’s window displays.
It's this shared vision and focus on craftsmanship that has seen the collaboration between the luxury house and the contemporary artist continue into its second iteration. Says van Veluw on how he thinks his work relates to the brand’s iconic imagery: ‘I think the Hermès aesthetic results in how they approach the products. They take their craft extremely seriously – everything has to be perfect.’
INFORMATION
Levi van Veluw’s windows will be on display until 19 November. For more information, visit the Hermès website
ADDRESS
Hermès
691 Madison Avenue
New York, NY 10065
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
How to wear Byredo’s green liquid lipstick, according to the Wallpaper* beauty editor
Byredo’s green liquid lipstick, part of the new Mineralscapes collection, is easier to wear than it sounds says Wallpaper’s beauty editor Hannah Tindle
By Hannah Tindle Published
-
Stephanie D’heygere swaps fashion for design with surreal, pop architecture-inspired Antwerp office
Stephanie D’heygere of Paris accessories label D’heygere brings her playful eye to ‘Officeland’, a co-working space in Antwerp filled with supersized objects in ode to Claes Oldenburg and American pop architecture
By Belle Hutton Published
-
Shadowbox is a Montana retreat that epitomises rest, reflection and recovery
Shadowbox is a Montana retreat designed by Arizona based by The Ranch Mine as a contextual escape for unique experiences
By Ellie Stathaki Published
-
Hermès captures the sheer delight of summer with new menswear collection
Hermès’ diaphanous menswear for S/S 2024 is Véronique Nichanian’s ode to sultry summer days
By Jack Moss Published
-
Utilitarian men’s fashion that will elevate your everyday
From Prada to Margaret Howell, utilitarian and workwear-inspired men’s fashion gets an upgrade for S/S 2024
By Jack Moss Published
-
The best fashion moments at Milan Design Week 2024
Scarlett Conlon discovers the moments fashion met design at Salone del Mobile and Milan Design Week 2024, as Loewe, Hermès, Bottega Veneta, Prada and more staged intriguing presentations and launches across the city
By Scarlett Conlon Published
-
Men’s Fashion Week S/S 2025: what Wallpaper* knows so far
Everything we know so far about Men‘s Fashion Week S/S 2025, from Dries Van Noten’s final show in Paris to guest appearances from Paul Smith and Marine Serre at Pitti Uomo
By Jack Moss Last updated
-
A/W 2024 beauty moments from the runways, as selected by Wallpaper*
We recap stand-out A/W 2024 beauty moments from the runways, including JW Anderson, Chanel, Hermès, and more
By Hannah Tindle Published
-
Extraordinary runway sets from the A/W 2024 shows
12 scene-stealing runway sets and show spaces from A/W 2024 fashion month, featuring Murano-glass cacti, rubber armchairs, flashing orbs and more
By Jack Moss Published
-
In fashion: the best of S/S 2024 in 12 transporting looks and accessories
The looks and objects that encapsulate S/S 2024’s mood of escape and discovery, from crystal-studded sunglasses to behemothic beach bags
By Jack Moss Published
-
Ten sculptural hair clips to tame your tresses, from Miu Miu, Prada and more
These hair clips add a sculptural flourish to all styles, from Miu Miu’s oversized barrette to Prada’s Re-Nylon and Plexiglas pin
By Hannah Tindle Published