Chanel's 'Mobile Art' container by Zaha Hadid
‘I want to be part of what’s happening’ Coco Chanel used to say. So she’d no doubt wholeheartedly approve of Karl Lagerfeld’s latest venture whereby the charismatic creative at the helm of Chanel has teamed up with Zaha Hadid and twenty cutting-edge artists from around the globe for Mobile Art Exhibit.
Click here to see digital renderings of Hadid's gallery.
Lagerfeld personally commissioned Hadid to design a mobile, collapsible exhibition pod after we introduced the pair for our W* 092 Power Couples feature in the 10th anniversary issue. Lagerfeld chose Hadid as his architectural hero and, following a double portrait of the pair on a rainy June morning outside the Mercer Hotel in New York, the rest is history.
Chanel will officially announce the line-up of artists tomorrow, but we’ve been given exclusive access to the list in advance and it reads like a roll call of living greats from the contemporary art scene (see right).
The artists were given a brief to create works based around Chanel’s back catalogue of iconic handbags. This involved first being given a tour of Coco Chanel’s apartment in Paris and of the workshops in Verneil where the bags are handmade.
Interpretations of the brief of course vary enormously. Stephen Shore chose to shoot the workshops in the style of American landscapes whilst Sylvie Fleury lined an entire room in leather, giving the impression of walking inside a handbag.
Mobile Art will travel from Hong Kong to Tokyo, New York, Los Angeles, London, Moscow and Paris over the course of two years. In honour of our part in bringing Lagerfeld and Hadid together, Wallpaper has been granted an exclusive first look at the project when it is unveiled early next year. Be sure not to miss it...