Tom Brady’s watch collection is for sale at Sotheby’s: here are the highlights

‘The GOAT Collection: Watches & Treasures from Tom Brady’ goes on sale at Sotheby’s New York on 10 December

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Tom Brady watch with his name on dial
Lot 41, Audemars Piguet Reference 26730BC.ZZ.1320BC.99 Royal Oak ‘The Roast’, est $400,000 - 800,000
(Image credit: Courtesy of Sotheby's)

When Netflix screened Netflix’s Greatest Roast of All Time: The Roast of Tom Brady earlier in the year, his every word became gospel for the millions who watched, rewatched and watched it again, delighting in Kevin Hart’s epic takedown of the NFL legend. But, more importantly – did you see his watch? A unique white-gold and diamond-set flying tourbillon Audemars Piguet Royal Oak, it spelled out his name in calibré-cut and baguette diamonds, with the number 7 nodding to his Superbowl victories.

It is just one of Tom Brady’s personal possessions going under the hammer at Sotheby’s New York during December 2024, with a selection of jerseys and SuperBowl mementos joining his impressive collection of watches. As well as the personalised Royal Oak, highlights include the Richard Mille 35-03 ‘Baby Nadal’, in robust blue quartz TPT, a rose-gold Patek Philippe Nautilus owned by Brady since 2017 and since discontinued, and a platinum Rolex Reference 228396TBR with a meteorite dial.

Rolex watch

Lot 13, Rolex Reference 228396TBR Day-Date, est $80,000 - 120,000

(Image credit: Courtesy of Sotheby's)

‘In the past few years that I have come to know Tom Brady, watches have been our common denominator,’ says Sotheby’s Senior Specialist, Watches, Richard Lopez. ‘We are incredibly honoured to be working with Tom in the curation of his single-owner sale, where we are featuring a selection of timepieces along with some of his prized sports treasures from his football career. He has devoted himself to understanding the intricacies of watches, curating a world-class assortment of exquisite timepieces in recent years that reflects his deep passion for collecting.’

chunky blue watch with red winding button

Lot 8, Richard Mille Reference RM35-03 FQ Baby Nadal, est $300,000 - 500,000

(Image credit: Courtesy of Sotheby's)

Adds Brady: ‘I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have. I hope they bring as much joy and inspiration to fans as they did for me.’

'The GOAT Collection: Watches & Treasures from Tom Brady' will go on sale at Sotheby's New York on 10 December

sothebys.com

Black-faced watch

Lot 31, IWC, Reference IW5022-18 Portugieser Perpetual Calendar, EST $15,000 - 30,000

(Image credit: Courtesy of Sotheby's)

gold watch with black strap

Lot 39, Patek Philippe, Reference 3970 'First Series', a yellow gold perpetual calendar chronograph wristwatch with moon phases, owned and worn by Tom Brady, Made in 1986 (est. $150,000 - 300,000)

(Image credit: Courtesy of Sotheby's)

watch with metal bracelet

Lot 5, Tudor Reference 79030 Tudor Heritage Black Bay 58 ‘Friends of Hodinkee’ , est $5,000 - 10,000

(Image credit: Courtesy of Sotheby's)

gold watch

Lot 27, Audemars Piguet, Reference 26170OR.OO.1000OR.01 Royal Oak Offshore, est $30,000 - 60,000

(Image credit: Courtesy of Sotheby's)

pocket watch

Lot 34, Patek Philippe, retailed by Tiffany & Co, yellow gold open faced watch with minute repeater, 1917, est. $200,000 - 400,000

(Image credit: Courtesy of Sotheby's)

Rolex watch

Lot 36, Rolex Reference 6241 Daytona Paul Newman 'John Player Special', est. $600,000 - 900,000

(Image credit: Courtesy of Sotheby's)

black watch

Lot 23, Richard Mille, Reference RM11-03 CA, est $250,000 - 450,000

(Image credit: Courtesy of Sotheby's)
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Hannah Silver
Hannah Silver

Hannah Silver is a writer and editor with over 20 years of experience in journalism, spanning national newspapers and independent magazines. Currently Art, Culture, Watches & Jewellery Editor of Wallpaper*, she has overseen offbeat art trends and conducted in-depth profiles for print and digital, as well as writing and commissioning extensively across the worlds of culture and luxury since joining in 2019.