Tom Brady’s watches for sale at Sotheby’s: the highlights

Lot 41, Audemars Piguet Reference 26730BC.ZZ.1320BC.99 Royal Oak ‘The Roast’, est $400,000 - 800,000

(Image credit: Courtesy of Sotheby's)

published 5 December 2024

When Netflix screened Netflix’s Greatest Roast of All Time: The Roast of Tom Brady earlier in the year, his every word became gospel for the millions who watched, rewatched and watched it again, delighting in Kevin Hart’s epic takedown of the NFL legend. But, more importantly – did you see his watch? A unique white-gold and diamond-set flying tourbillon Audemars Piguet Royal Oak, it spelled out his name in calibré-cut and baguette diamonds, with the number 7 nodding to his Superbowl victories.

It is just one of Tom Brady’s personal possessions going under the hammer at Sotheby’s New York during December 2024, with a selection of jerseys and SuperBowl mementos joining his impressive collection of watches. As well as the personalised Royal Oak, highlights include the Richard Mille 35-03 ‘Baby Nadal’, in robust blue quartz TPT, a rose-gold Patek Philippe Nautilus owned by Brady since 2017 and since discontinued, and a platinum Rolex Reference 228396TBR with a meteorite dial.

Rolex watch — Lot 13, Rolex Reference 228396TBR Day-Date, est $80,000 - 120,000

‘In the past few years that I have come to know Tom Brady, watches have been our common denominator,’ says Sotheby’s Senior Specialist, Watches, Richard Lopez. ‘We are incredibly honoured to be working with Tom in the curation of his single-owner sale, where we are featuring a selection of timepieces along with some of his prized sports treasures from his football career. He has devoted himself to understanding the intricacies of watches, curating a world-class assortment of exquisite timepieces in recent years that reflects his deep passion for collecting.’

chunky blue watch with red winding button — Lot 8, Richard Mille Reference RM35-03 FQ Baby Nadal, est $300,000 - 500,000

Adds Brady: ‘I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have. I hope they bring as much joy and inspiration to fans as they did for me.’

'The GOAT Collection: Watches & Treasures from Tom Brady' will go on sale at Sotheby's New York on 10 December

sothebys.com

Black-faced watch — Lot 31, IWC, Reference IW5022-18 Portugieser Perpetual Calendar, EST $15,000 - 30,000

gold watch with black strap — Lot 39, Patek Philippe, Reference 3970 'First Series', a yellow gold perpetual calendar chronograph wristwatch with moon phases, owned and worn by Tom Brady, Made in 1986 (est. $150,000 - 300,000)

watch with metal bracelet — Lot 5, Tudor Reference 79030 Tudor Heritage Black Bay 58 ‘Friends of Hodinkee’ , est $5,000 - 10,000

gold watch — Lot 27, Audemars Piguet, Reference 26170OR.OO.1000OR.01 Royal Oak Offshore, est $30,000 - 60,000

pocket watch — Lot 34, Patek Philippe, retailed by Tiffany & Co, yellow gold open faced watch with minute repeater, 1917, est. $200,000 - 400,000

black watch — Lot 23, Richard Mille, Reference RM11-03 CA, est $250,000 - 450,000

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Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat art trends and conducted in-depth profiles, as well as writing and commissioning extensively across the worlds of culture and luxury. She enjoys travelling, visiting artists' studios and viewing exhibitions around the world, and has interviewed artists and designers including Maggi Hambling, William Kentridge, Jonathan Anderson, Chantal Joffe, Lubaina Himid, Tilda Swinton and Mickalene Thomas.