The best of times: Watch Club dials in Dimore Studio for boutique update

Watch Club founder Danny Pizzigoni
‘Watch Club founder Danny Pizzigoni tasked us with creatIng a space using our atmospheric approach,’ say Salci and Moran
(Image credit: Dimore Studio)

Wallpaper* Design Award winners Dimore Studio’s brief to create a modern space for a traditional watch business was arguably complex: to create a space both elegant and welcoming, comfortable but sumptuous.

‘Watch Club founder Danny Pizzigoni tasked us with creating a space using our atmospheric approach,’ say Britt Moran and Emiliano Salci of Dimore Studio, the Italian designers at the helm. Their characteristic mix of jewelled tones with subtle hues and luxurious detail – Giò Ponti armchairs here, a Venini chandelier there – adds warmth to the five-room space in the Royal Arcade in Mayfair’s Albermarle Street.

A suitably lush colour palette of duck-egg blue, mustard yellow, muted burgundy and moss green tops off the overall desired effect: ‘We wanted to deliver a domestic space as opposed to a work one,’ they confirm.

room with wooden flooring

Rich, muted tones and a clash of textures bring depth to the space

(Image credit: Dimore Studio)

Dimore Studio

Dimore Studio’s contemporary approach refreshes the fine-watch buying experience 

(Image credit: Dimore Studio)


For more information, visit the Watch Club website


49 Albermarle Street, London


Hannah Silver joined Wallpaper* in 2019 to work on watches and jewellery. Now, as well as her role as watches and jewellery editor, she writes widely across all areas including on art, architecture, fashion and design. As well as offbeat design trends and in-depth profiles, Hannah is interested in the quirks of what makes for a digital success story.