The best of times: Watch Club dials in Dimore Studio for boutique update
Wallpaper* Design Award winners Dimore Studio’s brief to create a modern space for a traditional watch business was arguably complex: to create a space both elegant and welcoming, comfortable but sumptuous.
‘Watch Club founder Danny Pizzigoni tasked us with creating a space using our atmospheric approach,’ say Britt Moran and Emiliano Salci of Dimore Studio, the Italian designers at the helm. Their characteristic mix of jewelled tones with subtle hues and luxurious detail – Giò Ponti armchairs here, a Venini chandelier there – adds warmth to the five-room space in the Royal Arcade in Mayfair’s Albermarle Street.
A suitably lush colour palette of duck-egg blue, mustard yellow, muted burgundy and moss green tops off the overall desired effect: ‘We wanted to deliver a domestic space as opposed to a work one,’ they confirm. §