Harry Winston reopens its New Bond Street boutique

a polished black and white marble floor
Harry Winston's entrance lobby features a polished black and white marble floor
(Image credit: Harry Winston)

Having taken a nine-month hiatus from the London jewellery scene while its New Bond Street boutique underwent renovation, New York jeweller Harry Winston has finally reopened its doors to a light-filled 322 sq ft space.

The newly constructed archway on the store’s facade recalls the original entrance to storied Fifth Avenue store. It blends seamlessly with New Bond Street’s Georgian architecture thanks to the use of Portland stone from Dorset.

Bond Street Facade

The facade of Harry Winston’s New Bond Street store

(Image credit: press)

Inside, tradition also lines the walls, in a series of framed archival photographs, including a 1930s portrait of Harry Winston in his office. A canny gemmologist, philanthropist and businessman, Winston changed the way fine jewellery designs were created, allowing the cut of a particular stone to dictate its setting, not the other way round, as was the norm in the early 20th century.

The interior of the refreshed boutique is created in a modern palette of soft taupe and greys, against which the black lacquer and bronze jewellery cabinets stand. Spread over three floors linked by an imposing curved staircase, the jewellery is separated into three individual salons, with bridal designs on the ground floor, highjewellery on the first and timepiece collections on the second. The top floor is set aside for client salons, while glistening accents – hand-beaded silk walls; imposing chandeliers – mirror the magnificent diamond designs on show.

The spectacular polished black-and-white marble floor in the entrance lobby completes a sensitive restoration that revels in a its modern-meets-heritage feel.

emerald earrings

Left: Scales Of Justice, an advertisement from 1954. Right: 'Incredibles' emerald earrings

(Image credit: press)

archival photographs on the walls

Left: Winston at work in his office, c1930s. Right: the dramatic stairway, with archival photographs on the walls

(Image credit: press)

vintage advertisements line the walls of the boutique

Left: Winston in his office, c1940s, with a bounty of jewels in the foreground. Right: vintage advertisements line the walls of the boutique

(Image credit: press)


For more information, visit the Harry Winston website


Harry Winston
171 New Bond Street
London W1S 4RD


Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.