Bremont and Williams Racing unite for sporty new watch

(Image credit: press)

last updated 7 October 2022

British watch brand Bremont has put the accelerator on its automotive associations with a new watch produced in partnership with Williams Racing. The Bremont WR-22 draws on the links between the two brands for a watch that encapsulates sporty design codes.

‘The partnership with Williams is very natural,’ says Bremont co-founder Giles English. ‘They are a brilliant, innovative team with a wonderful history and we share many of the same values and ambitions. Technically we are very closely aligned using the same CNC-milling machines to manufacture parts, and many of our machinists actually come from the automotive and F1 industry, so we are fortunate to have that shared skillset. We also have exciting ambitions to machine parts for one another and establish an apprentice scheme between our businesses.’

back of the watch by Bremont Williams Racing

The new watch weaves Williams’ design identity throughout, with the blue and white hues of its colour palette making a contemporary foil for the retro accents of the otherwise cleanly legible dial. The branding itself is kept to a minimum, restrained to the custom rotor, which is inspired by a car wheel rim and embellished with the Williams logo. ‘The design of the new WR-22 features the design codes of both of our brands. It is immediately recognisable as a Bremont Chrono, showcasing our passion for cars through the technical features, retro-racing-inspired sub-dials and Alcantara strap, whilst incorporating the Williams design codes and colour scheme,’ English adds.

Special editions of the watch also come with a Race Day experience: the Bremont Williams Racing Box Set, limited to 45 pieces, contains a pair of racing-inspired watches and a Williams Racing Formula One experience. ‘Rather specially, each of the watches comes with a historic Williams Racing wheel nut too, as certified by Williams themselves,’ English says.

close up of watch face by Bremont Williams Racing

INFORMATION

bremont.com

Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.