British watch brand Bremont has put the accelerator on its automotive associations with a new watch produced in partnership with Williams Racing. The Bremont WR-22 draws on the links between the two brands for a watch that encapsulates sporty design codes.
‘The partnership with Williams is very natural,’ says Bremont co-founder Giles English. ‘They are a brilliant, innovative team with a wonderful history and we share many of the same values and ambitions. Technically we are very closely aligned using the same CNC-milling machines to manufacture parts, and many of our machinists actually come from the automotive and F1 industry, so we are fortunate to have that shared skillset. We also have exciting ambitions to machine parts for one another and establish an apprentice scheme between our businesses.’
The new watch weaves Williams’ design identity throughout, with the blue and white hues of its colour palette making a contemporary foil for the retro accents of the otherwise cleanly legible dial. The branding itself is kept to a minimum, restrained to the custom rotor, which is inspired by a car wheel rim and embellished with the Williams logo. ‘The design of the new WR-22 features the design codes of both of our brands. It is immediately recognisable as a Bremont Chrono, showcasing our passion for cars through the technical features, retro-racing-inspired sub-dials and Alcantara strap, whilst incorporating the Williams design codes and colour scheme,’ English adds.
Special editions of the watch also come with a Race Day experience: the Bremont Williams Racing Box Set, limited to 45 pieces, contains a pair of racing-inspired watches and a Williams Racing Formula One experience. ‘Rather specially, each of the watches comes with a historic Williams Racing wheel nut too, as certified by Williams themselves,’ English says.
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