The next generation of Apple Watch Hermès
Be the first to see the new look of Apple Watch Hermès in motion, captured by Deutsche Börse Prize-nominated photographer Viviane Sassen
Just when we thought high style and tech smarts couldn't be more in sync, Apple goes and launches the next generation of the Apple Watch Hermès… Not that we are complaining, mind; quite the contrary. The new collection of our Life Enhancer of the Year Award-winner includes a new strap – the Double Buckle Cuff – inspired by a sandal design by footwear and jewellery creative director Pierre Hardy, plus new hues for the existing (and Picky Nicky-endorsed) Double Tour straps as well as the Single Tour strap, too. Among the new hues is a rather fetching purple strap, called 'Anemone'.
To celebrate the next generation of the collaboration between Apple and Hermès, photographer Viviane Sassen was enlisted to create a film that brought to life the inherent qualities of the Apple Watch Hermès. Through her witty, graphic style and bold use of colour, Sassen shows the elegance and innovation of the watch, whilst keeping true to freedom of movement the timepiece allows wearers. 'We wanted to tell a story of how our hands interact with the world and how the Apple Watch Hermès enhances every move with a great sense of ease,' explains the tech giant. All styles will be available from September 23.
Videography: Viviane Sassen, © Hermès, Paris 2016
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published