Just when we thought high style and tech smarts couldn’t be more in sync, Apple goes and launches the next generation of the Apple Watch Hermès… Not that we are complaining, mind; quite the contrary. The new collection of our Life Enhancer of the Year Award-winner includes a new strap – the Double Buckle Cuff – inspired by a sandal design by footwear and jewellery creative director Pierre Hardy, plus new hues for the existing (and Picky Nicky-endorsed) Double Tour straps as well as the Single Tour strap, too. Among the new hues is a rather fetching purple strap, called ’Anemone’.
To celebrate the next generation of the collaboration between Apple and Hermès, photographer Viviane Sassen was enlisted to create a film that brought to life the inherent qualities of the Apple Watch Hermès. Through her witty, graphic style and bold use of colour, Sassen shows the elegance and innovation of the watch, whilst keeping true to freedom of movement the timepiece allows wearers. ’We wanted to tell a story of how our hands interact with the world and how the Apple Watch Hermès enhances every move with a great sense of ease,’ explains the tech giant. All styles will be available from September 23.
Videography: Viviane Sassen, © Hermès, Paris 2016