Hermès: Drawing on traditional Japanese teahouse structures, architect Toyo Ito took an organic approach that also embodies Hermès values of natural materials and handworked craft. His main drive was to suggest different eras and forms; a fusion of heritage and modernity. Ito's two-storey 'box' sprawls over 1,040 sq m and, like the other pavilions, has had to adhere to the rigours of a design that can be dismantled and reassembled every year
Hermès: Drawing on traditional Japanese teahouse structures, architect Toyo Ito took an organic approach that also embodies Hermès values of natural materials and handworked craft. His main drive was to suggest different eras and forms; a fusion of heritage and modernity. Ito's two-storey 'box' sprawls over 1,040 sq m and, like the other pavilions, has had to adhere to the rigours of a design that can be dismantled and reassembled every year
Hermès: The metallic framework is clad with 624 interlocking wooden strips that form a shell over the inner structure made of wood, glass and metal. Between the two 'skins', 167 plants form a corridor of green
Hermès: The metallic framework is clad with 624 interlocking wooden strips that form a shell over the inner structure made of wood, glass and metal. Between the two 'skins', 167 plants form a corridor of green
Rolex: Appearing in the distance like a home away from home, Rolex's 1,230 sq m of beige, green and bronze dominates Hall 1 of Baselworld village like no other. The world's most instantly recogniseable watch brand has drawn elements from its best recognised watch design - the Rolex Oyster - to define its architectural presence
Rolex: Appearing in the distance like a home away from home, Rolex's 1,230 sq m of beige, green and bronze dominates Hall 1 of Baselworld village like no other. The world's most instantly recogniseable watch brand has drawn elements from its best recognised watch design - the Rolex Oyster - to define its architectural presence
Rolex: The waterproof nature of the watch is represented by aquatic motifs, such as the walnut wood relief that defines the exterior, reminiscent of ripples of sand. Inside, three storeys are joined together by a feature staircase, with wide glass-sided walkway bridges bridging the upper levels, one of which is dominated by a 40-seat restaurant
Rolex: The waterproof nature of the watch is represented by aquatic motifs, such as the walnut wood relief that defines the exterior, reminiscent of ripples of sand. Inside, three storeys are joined together by a feature staircase, with wide glass-sided walkway bridges bridging the upper levels, one of which is dominated by a 40-seat restaurant
Boucheron: Created by the house's in-house design team, the interiors of Boucheron's on-site boutiques , such as the one at Harrods and this pop-up Basel space, are deliberately ethereal. Their light feel is directly drawn from the fact that its flagship Paris boutique occupies the most-light filled corner on the Place Vendôme - a godsend to those dedicated to the business of jewellery and watch making
Boucheron: Created by the house's in-house design team, the interiors of Boucheron's on-site boutiques , such as the one at Harrods and this pop-up Basel space, are deliberately ethereal. Their light feel is directly drawn from the fact that its flagship Paris boutique occupies the most-light filled corner on the Place Vendôme - a godsend to those dedicated to the business of jewellery and watch making
