SOFT TOUCH
Loro Piana launches its indulgent Baby Cashmere Jubilee collection
The most discerning purveyors of luxury today know that in a world of attention-seeking silhouettes – constructed for mass attention on social media – a quieter and more reverent approach to indulgence is to be sought. No one understands this authenticity better than Italian clothing company Loro Piana, the luxury brand that has become synonymous with expertise in wool, vicuña and cashmere since it was founded in 1924.
This year marks the tenth anniversary of Loro Piana’s sumptuous Baby Cashmere offering. The ultra-fine and gossamer-light fabric is crafted using the under-fleece of baby cashmere goats, gathered by the expert hands of herders in Inner Mongolia. The label’s Italian spinners transform this fibre into exquisitely soft yarn, before it is turned into clothing. Celebrating the anniversary is the Baby Cashmere Jubilee collection, a men’s and women’s offering that champions excellence inside and out.
The timeless and versatile collection – including pieces such as a men’s cable-knit sweater and a women’s coat with detachable collar in mink fur, crafted from smooth double layers of baby cashmere fabric – is produced in natural and pure white shades and wraps the skin in a soft embrace.
The collection exemplifies Loro Piana’s dedication to quality. Each of the brand’s baby goats produces only 30g of baby cashmere a year. Each harvest is a marker of years of determined and collaborative research into the material’s production, development and sustainability. The brand works side by side with its herders to ensure that production remains environmentally conscious.
Loro Piana understands that contemporary treasures are natural ones. What could be more cherished than a cocooning baby cashmere parka, or an astonishingly soft tracksuit for indulgent down time? The Baby Cashmere Jubilee collection is an expression of pure luxury.
