NoMad continues to march towards becoming Manhattan’s next neighbourhood du jour with the opening of HGU New York. The previously off-the-beaten district sandwiched between Madison Square Park and Herald Square has recently become popular with hoteliers, and HGU is just the latest in a line of properties to make NoMad its home base.
The recently unveiled hotel occupies a Beaux-Arts building from 1905, but today, it’s all about modern interiors with the kind of eclectic, artsy style that wouldn’t look out place inside the glamorous New York apartment of a local luminary. Overseen by designers Peter Guzy of Asfour Guzy Architects and DD Allen of Pierce Allen Design, there’s a soft, barebones quality to the decor, with rooms relying mostly on texture to define the space’s pared down aesthetics. Hand-woven patchwork Turkish rugs are topped with beds layered with blankets and fur throws with cone-shaped lighting fixtures hanging overhead. While the bathrooms are nearly all white.
It’s in 1905 Lounge where the HGU’s visual narrative is at its most dynamic; marble fireplace, warm leather chairs, sunburst chandeliers, shocking red walls, and tweed couches combine to give it a private-club feel. This is also where drawings, paintings, and sculptures by contemporary artists like Jamie Roadkill, Liz Markus, and LF Schultz can be viewed, thanks to the hotel’s collaboration with Chelsea art destination Gallery 151.
INFORMATION
ADDRESS
34 E 32nd Street
-
Beloved British screenwriter Dennis Potter inspires an exhibition with a difference at Studio VoltaireHilary Lloyd's multi-faceted exhibition at Studio Voltaire considers Dennis Potter's life and work, from much-loved TV classics to power inequalities
-
Insert here: London Design Festival gets intimate with insertable designAt London Design Festival, Heirloom Studio showcases 36 objects – some life-saving, some pleasure-giving, all made to go inside the body
-
Postcard from Helsinki Design Week 2025Helsinki Design Week turns 20 this year. Celebrating two decades of design, core themes of this year revolve around happiness and optimism: here are design critic Hugo Macdonald's ten highlights
-
In Los Angeles, Darling doesn’t want to be your average dinner spotVinyl, live-fire cooking, and California’s finest ingredients come together in this immersive new concept from a celebrated Southern chef
-
The best dinner party in San Francisco is thrown at this bistro and vinyl barA new chapter begins in Mission Creek as Side A opens in the former Universal Café space
-
Daisy Margarita Bar reimagines the Mexican tavern with vaquero flair in Los AngelesFrom frozen guacamole margaritas to lamb shank with frijoles puercos, this new Sherman Oaks destination mixes playful gastronomy with tradition
-
Javier's, a new cathedral-inspired restaurant in downtown LA, offers a divine take on Mexican cuisineAt the restaurant's newest location, discovery lies around every corner – and on every plate
-
Why everyone in LA is talking about Café TondoHelmed by chef Valeria Velásquez and designed by Aunt Studio, this new spot delivers Latin American buzz all day long
-
Size doesn’t matter at Now Now, a micro-hotel for solo travellers in New YorkCan you pack style into 32 square feet? We find out
-
At this LA dining hotspot, go Spanish or Japanese as you pleaseA dual-concept dining destination designed by the Rockwell Group brings Mediterranean warmth and Japanese precision to Century City
-
The Benjamin’s chic new upstairs bar is Hollywood’s hottest hideawayAt Bar Benjamin, speakeasy mystique meets elevated snacks, cocktails and views
