NoMad continues to march towards becoming Manhattan’s next neighbourhood du jour with the opening of HGU New York. The previously off-the-beaten district sandwiched between Madison Square Park and Herald Square has recently become popular with hoteliers, and HGU is just the latest in a line of properties to make NoMad its home base.
The recently unveiled hotel occupies a Beaux-Arts building from 1905, but today, it’s all about modern interiors with the kind of eclectic, artsy style that wouldn’t look out place inside the glamorous New York apartment of a local luminary. Overseen by designers Peter Guzy of Asfour Guzy Architects and DD Allen of Pierce Allen Design, there’s a soft, barebones quality to the decor, with rooms relying mostly on texture to define the space’s pared down aesthetics. Hand-woven patchwork Turkish rugs are topped with beds layered with blankets and fur throws with cone-shaped lighting fixtures hanging overhead. While the bathrooms are nearly all white.
It’s in 1905 Lounge where the HGU’s visual narrative is at its most dynamic; marble fireplace, warm leather chairs, sunburst chandeliers, shocking red walls, and tweed couches combine to give it a private-club feel. This is also where drawings, paintings, and sculptures by contemporary artists like Jamie Roadkill, Liz Markus, and LF Schultz can be viewed, thanks to the hotel’s collaboration with Chelsea art destination Gallery 151.
INFORMATION
ADDRESS
34 E 32nd Street
-
Dr. Macrene has the secret to looking younger, no needles requiredThe Find is a beauty dispatch revealing the names, brands and treatments circulating quietly among industry insiders. In this first edition, we speak to the New York dermatologist transforming the skin of the city's most famous faces.
-
The latest portable light from Bocci is a luminous marvelBocci debuts the 118p – a portable lamp with feather-like impressions that are actually 'stretch marks' formed during the glass-making process
-
Peek inside Uchronia’s celadon green suite at the Mandarin Oriental Hyde ParkThe Paris-based studio teamed up with Pantone to transform a suite at the storied hotel into an aquatic dreamscape. Here’s how to check in
-
The return of Genghis Cohen: LA’s cult Chinese diner lives onThe 1980s Chinese-American landmark returns with red booths, neon nostalgia, and a fresh dose of Hollywood eccentricity
-
A24 just opened a restaurant in New York, and it’s as cinematic as you’d expectHidden in the West Village, Wild Cherry pairs a moody, arthouse sensibility with a supper-style menu devised by the team behind Frenchette
-
Seven kitchens, one fire: inside LA’s hottest new food marketAt Maydan Market, chef Rose Previte turns global street food and layered design into a vibrant, fire-lit experience
-
The Viceroy Hotel Group wants you to get on your bikeAcross properties in Santa Monica, Chicago, Washington DC and the Algarve, Viceroy guests can experience curated cycling routes and community events
-
Big flavours and bold design define La Nena Cantina, Los Angeles's newest Mexican hotspotFrom handmade tortillas to 40-ingredient mole, this new Sunset Boulevard restaurant takes Mexican cuisine seriously
-
Aperitivo time is this Los Angeles bar’s ‘ragione di vita’Located in Echo Park, Bar Bacetti is a welcoming haunt celebrating the great Italian ‘art of snacking’
-
This boisterous cocktail bar in Denver was inspired by Le CorbusierA 1950s furniture showroom has been reborn as a modernist social hub in the city’s Sunnyside neighbourhood. Its cocktails? Semiprecious
-
In Los Angeles, Darling doesn’t want to be your average dinner spotVinyl, live-fire cooking, and California’s finest ingredients come together in this immersive new concept from a celebrated Southern chef
