The third property from Spanish hotelier Pau Guardens ticks all the boxes you’d expect from a modern abode in the Spanish capital. Occupying a 1917 corner building on Madrid’s Gran Via, The Principal is home to 76 rooms and suites, all framed by the high ceilings, iron railings and large windows typical of this part of town. In contrast to the building’s exterior — a surreptitious blend of art nouveau and art deco details — the interiors, by designer Pilar Garcia-Nieto and Barcelona firm Luzio, are a chic medley of cool grey tones, accented with luxe materials and statement furniture like BKF’s butterfly chair. It’s all topped off by a rooftop terrace and bar, though those seeking refuge from the din of the city may retreat to the wellness suite, with its fully equipped gym and sauna.
ADDRESS
Marqués de Valdeiglesias 1
(Esq. Gran Via, 2)
Madrid
Spain
-
Wild sauna, anyone? The ultimate guide to exploring deep heat in the UK outdoors‘Wild Sauna’, a new book exploring the finest outdoor establishments for the ultimate deep-heat experience in the UK, has hit the shelves; we find out more about the growing trend
-
Highlights from the transporting Cruise 2026 showsThe Cruise 2026 season began yesterday with a Chanel show at Lake Como, heralding the start of a series of jet-setting, destination runway shows from fashion’s biggest houses
-
Behind the design of national pavilions in Venice: three studios to knowDesigning the British, Swiss and Mexican national pavilions at the Venice Architecture Biennale 2025 are three outstanding studios to know before you go
-
Sun-soaked European destinations to visit in springDreaming of Florentine palazzos and Greek islands now that the weather is starting to turn? Check into one of these beautiful European hotels and holiday homes
-
Esperit Roca is a restaurant of delicious brutalism and six-course dessertsIn Girona, the Roca brothers dish up daring, sensory cuisine amid a 19th-century fortress reimagined by Andreu Carulla Studio
-
Must-visit cinemas with award-worthy designThere’s more magic to the movies at these design-led cinemas, from Busan Cinema Centre’s ‘flying’ roof to The Gem Cinema Jaipur’s art deco allure
-
‘I explored Benidorm with an open mind’: the famous Spanish seaside town is captured in a new photo bookFrom neon lights to pink sunburns, photographer Rob Ball turns his lens on Benidorm to see what remains of a ‘pan-European holiday utopia’
-
Wallpaper* checks in at Brach Madrid: a hotel of love and passionBrach Madrid, part of Evok Collection, is a charming city-centre bolthole designed by Philippe Starck
-
2025 getaways: where Wallpaper* editors will be travelling to this yearFrom the Japanese art islands of Naoshima and Teshima to the Malaysian tropical paradise of Langkawi, here’s where Wallpaper* editors plan to travel to in 2025
-
The most whimsical hotel Christmas trees around the worldWe round up the best hotel Christmas tree collaborations of the year, from an abstract take in Madrid to a heritage-rooted installation in Amsterdam
-
The world’s best new hotels that we’re loving without reservationExplore the best new openings in the world, from Orient Express’ La Dolce Vita train and first-ever hotel to Capella’s debut in Taipei
