The third property from Spanish hotelier Pau Guardens ticks all the boxes you’d expect from a modern abode in the Spanish capital. Occupying a 1917 corner building on Madrid’s Gran Via, The Principal is home to 76 rooms and suites, all framed by the high ceilings, iron railings and large windows typical of this part of town. In contrast to the building’s exterior — a surreptitious blend of art nouveau and art deco details — the interiors, by designer Pilar Garcia-Nieto and Barcelona firm Luzio, are a chic medley of cool grey tones, accented with luxe materials and statement furniture like BKF’s butterfly chair. It’s all topped off by a rooftop terrace and bar, though those seeking refuge from the din of the city may retreat to the wellness suite, with its fully equipped gym and sauna.
ADDRESS
Marqués de Valdeiglesias 1
(Esq. Gran Via, 2)
Madrid
Spain
-
Beloved British screenwriter Dennis Potter inspires an exhibition with a difference at Studio VoltaireHilary Lloyd's multi-faceted exhibition at Studio Voltaire considers Dennis Potter's life and work, from much-loved TV classics to power inequalities
-
Insert here: London Design Festival gets intimate with insertable designAt London Design Festival, Heirloom Studio showcases 36 objects – some life-saving, some pleasure-giving, all made to go inside the body
-
Postcard from Helsinki Design Week 2025Helsinki Design Week turns 20 this year. Celebrating two decades of design, core themes of this year revolve around happiness and optimism: here are design critic Hugo Macdonald's ten highlights
-
Has the ice cream parlour come of age?A global wave of architecture studios is treating the scoop as spectacle, turning parlours into immersive social spaces
-
Jaç Hi-Fi Café brings Japanese listening-bar culture to BarcelonaIsern Serra Studio unveils a sound-sculpted interior that brings Japanese listening traditions into Catalonia’s contemporary design landscape
-
This chic new restaurant in Ibiza looks like a gallery and feels like a partyMira by Gathering marries contemporary art, Mediterranean fare, and laid-back glamour in a space designed for both contemplation and celebration
-
Do luxury hotels need a farmer-in-residence?From Ibiza to Indonesia, hospitality brands are cultivating a new travel experience, where wellness begins in the soil and ends at the table
-
The most stylish hotel takeovers to pop up at this summerFrom Capri to Ibiza, luxury fashion brands are taking over seaside resorts with exclusive boutique pop-ups and bespoke poolside accessories
-
Ten lesser-known gems you shouldn’t miss in MadridCelebrated for its Beaux-Arts architecture, art museums and culinary creativity, Madrid continues to reinvent itself thanks to a buoyant cultural scene
-
Wallpaper* checks in at The Palace Madrid: an old soul with new sparkleOnce a haunt for intellectuals and artists, Madrid’s grand dame navigates a new era of luxury following a four-year-long renovation by Lázaro Rosa-Violán Studio
-
Sun-soaked European destinations to visit in springDreaming of Florentine palazzos and Greek islands now that the weather is starting to turn? Check into one of these beautiful European hotels and holiday homes
