Chicago's The Robey is an artfully designed offering by Grupo Habita
Mexico-based Grupo Habita's The Robey, a buzzing hotel in Chicago's Wicker Park neighbourhood is all the rage

Ellie Stathaki
An artfully designed hospitality destination is cementing the buzz of Chicago’s Wicker Park neighbourhood. The Robey, one of the stateside properties from Mexico-based Grupo Habita, is located far away from the din of the city’s congested downtown, yet has managed to generate an air of excitement that is all its own.
As the only skyscraper for miles around, The Robey commands attention at this creative ‘hood. Based in the 12-storey art deco Northwest Tower, the 69-room hotel was transformed by Belgian design firms and occasional collaborators Nicolas Schuybroek Architects and Marc Merckx Interiors, and is fully dialled into the history of its landmark home. Schuybroek, the brains behind sophisticated designs such as JJM House in Brussels, is a deft hand at balancing warmth and minimalism, rawness and refinement.
‘Every floor tells a story,’ says Merckx. ‘It’s all about comfort and feeling at home, embracing the creative vibe and heritage of the neighbourhood.’ As such, minimalist furniture, hardwood flooring and intelligent lighting by Chicago-based Filament 33 impart a mood of simple luxury, both in rooms and in the French-American-style Café Robey. ‘The design was conceived as a subtle balance between Americana style and pared down, timeless, almost Belgian interiors,’ adds Schuybroek. ‘A harmony between old and new, European and American, unpretentious and elegant, timeless and warm.’
The property has been really on the up since its opening in 2017, offering visitors an opportunity for a taste of the Habita world as the group has managed to carve out its place in this blossoming corner of Chicago. And why Chicago? ‘For its authenticity,’ says Habita co-founder Carlos Couturier. ‘It’s a true community with unique values. It's the crossroads of America – trains, planes, roads merge in Chicago – and lastly, for its great past and amazing architecture. As Frank Lloyd Wright once said: "Eventually, Chicago will be the most beautiful, great city left in America.'
So impressed were we by The Robey's energy that we chose it as our location for our Next Generation shoot - a series of portraits of exciting, emerging architecture practices from the American Midwest, featured in our January 2022 issue of Wallpaper*. Read more here.
As originally featured in the January 2017 issue of Wallpaper* (W*214)
INFORMATION
ADDRESS
The Robey
2018 W North Ave
Chicago IL 60647
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Out of office: the Wallpaper* editors’ picks of the week
While a few of our editors were in Europe for various showcases and launches, others stayed local, uncovering new cuisines, eccentric exhibitions and glorious gardens this side of the Channel
-
Discover this sleek-but-warm sanctuary in the heart of the Wyoming wilds
This glorious wood-and-stone residence never misses a chance to show off the stirring landscape it calls home
-
Mondrian makes waves at Burleigh Heads with a striking Australian debut
Mondrian Gold Coast emerges as a sculptural new anchor for Burleigh Heads, pairing surf-side glamour with global polish
-
Los Angeles’ best bars for craft cocktails and A-list design
From glamorous old Hollywood haunts to trend-setting neighbourhood hangouts, these hotspots serve excellent drinks in an atmosphere unlike anywhere else
-
A local architect’s guide to Joshua Tree
Mirtilla Alliata di Montereale shares her favourite things to do to slow down, look closely, and discover Joshua Tree through a more intentional lens
-
Meet artist Michael McGregor, using hotel stationery as his canvas
Michael McGregor unveils an exclusive postcard set made with notepads from The Luxury Collection properties in Minneapolis, San Francisco and Savannah
-
Home is where Beethoven Market is – a joyful Italian restaurant in LA’s Mar Vista
In Mar Vista, a historic space is reborn as a modern-day gathering spot, an Italian-infused restaurant where rotisserie chicken, handmade pasta and tableside tiramisu welcome you like family
-
Aman New York unveils exclusive US Open-themed experience
Aman’s ‘Season of Champions’ pairs Grand Slam action with personalised recovery and performance treatments designed by Novak Djokovic and Maria Sharapova
-
Caribbean cool meets mid-century glamour at this new LA hotspot
From golden mirrored chambers to jerk-spiced tomahawk steaks, Lucia reimagines Afro-Caribbean dining and design
-
Classic New York restaurants for delicious food and inspired design
From Michelin-starred fine dining to reimagined retro diners, these are the most emblematic (and easy-on-the-eye) places to eat in the Big Apple
-
Inside Hotel Chelsea’s secret basement sushi restaurant
Teruko, a new Japanese restaurant and sushi bar in Hotel Chelsea, marks the final jewel in the hotel’s years-long transformation