So & So’s Piano Bar is Hell’s Kitchen’s new best-kept secret
So & So’s Piano Bar in New York City provides a seductive backdrop for nightly live music performances that celebrate the ‘high-low’

Manhattan’s Hell’s Kitchen neighbourhood is a piano bar mecca. Its proximity to the theatres of Broadway means there’s no shortage of audience appetite for ‘dinner and a show’ or talented musicians ready to tinkle the ivories. Joining the list of options is So & So’s, an intimate bar and lounge inside new New York hotel Romer Hell’s Kitchen, where live-music enthusiasts can enjoy a menu of family-style dishes like Oysters Rockefeller and K-Pop Fries, along with cocktails with locally inspired names, from The Big Apple to Bodega Cat, while being serenaded by a roster of performers.
So & So’s Piano Bar, New York
New York design studio Goodrich imagined the space as an elevated rendition of a typical neighbourhood bar, applying a bold red and blue colour palette and combining contemporary patterns with vintage decor to make the space feel familiar and different. ‘The name So&So’s implies the familiarity of a neighbourhood fixture, a place so ingrained in the local culture that people are on intimate terms with it,’ said Goodrich.
Guests arrive at an unassuming blue door, newly cut out of a side-street brick wall, through which they enter into a dimly lit corridor that draws them into the main area. This space is designed around a raised stage for nightly performances, set against a backdrop of upholstered panels and custom-designed decorative lights. A blue-lacquered upright piano anchors the stage, chosen to create a more informal vibe than a baby grand, while a small bar is located on the far side for slinging drinks during showtime.
Half-moon banquettes face the stage, and small tables accompanied by plush swivel chairs populate the centre, giving everyone an optimum view. Lamps with fabric shades and thin metal arms arc over the banquettes’ marble-topped tables, adding to the warm glow across the interior. ‘The sumptuous banquettes, upholstered walls, and custom lighting provide echoes from past generations of New York nightlife, while the welcoming energy creates a space for the whole neighbourhood to connect and commune,’ says Goodrich.
Further seating for those looking for conservation can be found on the other side of a partition wall, though a portal in the middle still allows views and sound through. Surrounding the interior are tufted walls covered in a red camouflage fabric – providing a visual break between the blue ceiling and built-in leather seating – and a bespoke crimson carpet patterned with entwined ‘S’ and ‘&’ symbols as a nod to the venue’s name and hand-drawn logo. ‘The brand design plays with the concept of “high and low”, incorporating a mix of references to local bars that have been in NYC for decades,’ Goodrich explains.
Tourists and locals may be spoilt for choice in the area, but So & So’s combination of distinctive interiors and a wide variety of programming – from pianists to DJs and open-mic nights – offers a unique experience for those who wish to extend their night out after a Broadway show, and are ready to sing along.
Find So & So’s Piano Bar at 302 W 52nd St, New York, NY 10019, United States, @soandsosny
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Dan Howarth is a British design and lifestyle writer, editor, and consultant based in New York City. He works as an editorial, branding, and communications advisor for creative companies, with past and current clients including Kelly Wearstler, Condé Nast, and BMW Group, and he regularly writes for titles including Architectural Digest, Interior Design, Sight Unseen, and Dezeen, where he previously oversaw the online magazine’s U.S. operations. Dan has contributed to design books The House of Glam (Gestalten, 2019), Carpenters Workshop Gallery (Rizzoli, 2018), and Magdalena Keck: Pied-À-Terre (Glitterati, 2017). His writing has also featured in publications such as Departures, Farfetch, FastCompany, The Independent, and Cultured, and he curated a digital exhibition for Google Cultural Institute in 2017.
-
A first look inside the new Oxford Street Ikea. Spoiler: blue bags and meatballs are included
The new Oxford Street Ikea opens tomorrow (1 May), giving Londoners access to the Swedish furniture brand right in the heart of the city
-
For the 2025 Eurovision theme art, Swiss design principles get a glow-up
London-based branding agency NOT Wieden+Kennedy marries graphic design history and exuberance in its theme art for this year's song contest
-
Ten low-pro sneakers that capture footwear’s new streamlined mood
Super-flat soles, narrowed silhouettes: the low-profile sneaker is this season’s defining footwear style. Here, the Wallpaper* style team selects its favourites
-
Ghanaian cuisine has a story to tell at Washington, DC restaurant Elmina
The new restaurant is chef Eric Adjepong’s colourful ode to the recipes he grew up loving
-
Fancy a matcha-beer cocktail? Visit this dashing new LA restaurant
Café 2001 channels the spirit of an American diner with the flow of a European bistro and the artistry of Japanese cuisine
-
At this secret NYC hangout, the drinks are strong and the vibes are stronger
For People's bar, Workstead serves up a good time
-
Visit this Michelin-star New York restaurant that doubles as an art gallery
Artist Mr.StarCity is exhibiting his emotionally charged yet optimistic ‘Bloomers’ portrait series at Frevo, a Greenwich Village hidden haunt
-
With glowing honeycomb-shaped booths, this futuristic Japanese restaurant is ramen heaven
After a successful U.S. expansion, Kyuramen touches down in Los Angeles.
-
Tour the best contemporary tea houses around the world
Celebrate the world’s most unique tea houses, from Melbourne to Stockholm, with a new book by Wallpaper’s Léa Teuscher
-
Seven things not to miss on your sunny escape to Palm Springs
It’s a prime time for Angelenos, and others, to head out to Palm Springs; here’s where to have fun on your getaway
-
At Linden Los Angeles, classic New York comfort food gets its due
The restaurant, inspired by a stretch of boulevard bridging Brooklyn and Queens, honors legacy, community and pleasure