Mercedes-Benz previews its next-gen people mover with an ultra-luxury EV concept
The Mercedes-Benz Vision V Concept is an art deco picture palace on wheels, designed to immerse passengers in parallel worlds as they travel

Mercedes is offering a preview of its upcoming Van Electric Architecture with this luxurious vision of a future MPV. The Vision V Concept sits on the VAN.EA platform and demonstrates the kind of space you can expect inside the next generation of the company’s well-established V-Class range, which takes the limo-like ambience of its high-end passenger cars and applies it to light commercial underpinnings. This currently extends to the Marco Polo compact camper as well as a number of passenger and work vans.
Mercedes-Benz Vision V Concept
Luxury MPVs are having a moment. Consistently popular in Asian markets, the idea of big van-like spaces with cavernous passenger compartments for as few as two people are gaining traction in Europe and the US. A case in point is the Lexus LM, but there are a host of other models available to supply a rather more discrete chauffeur-driven experience than the classic limousine.
Mercedes-Benz Vision V Concept
The Vision V certainly goes all-out on interior experience. It’s worth comparing and contrasting with the Viano Vision Diamond, a 2012 design study that represented what was then considered the cutting edge in luxury car interiors. The game has certainly moved on a bit, not least in terms of lighting, materials and screen designs. The Vision Diamond was developed in partnership with Bang & Olufsen, and alongside the acres of quilted white leather there was a 40-inch media screen for the two passengers.
The rear seats in the Mercedes-Benz Vision V Concept
Reclining seats and infinite lighting possibilities define the Vision V interior
Vision V shows just how much the game has moved on. The multimedia focus is now a 4K 65-inch cinema screen that rises from the floor and can be used in various size configurations, backed up with audio coming out of 42 speakers, equipped with Dolby Atmos, of course. No fewer than seven projectors provide an ‘immersive user experience’. As shown here, this can encompass movies, video conferencing, gaming or even ambient backgrounds to reflect the nature of a journey. The last is enhanced by projections onto the side windows to expand the field of view.
A 65-inch cinema screen and Dolby Atmos audio system provides a number of interior scenes
Gaming is just one option available to rear seat passengers
In total, there are seven interactive worlds to explore; entertainment, gaming, work, shopping, discovery, relax and even karaoke. The seats themselves are made from tubular cushions knitted together with aluminium clasps. There are strong hints of the interior developed for the 2022 Project Maybach, the company’s second collaboration with the late designer Virgil Abloh in the seating design, as well as influences from contemporary furniture.
The interior of the Mercedes-Benz Vision V concept
The interior includes backlit cabinets in addition to seven projectors
Aside from comfort and tech, the Vision V is all about light, representing the logical conclusion of Merc’s current fixation on ambient interior lighting schemes. Not only do surfaces glow from within but practically every material junction is an opportunity to cram in an concealed LED, creating a dizzying array of options. The central lighting feature wouldn’t be out of place in an art deco palace, whilst the sliding doors contain back-lit dark wood cabinetry containing a profusion of high-end accoutrements.
A chess set is contained within the door cabinets
'Freestanding' speakers flank the 65" cinema screen
The latter include transparent speakers, a bespoke bag and a chess set – not the first time the game of kings has surfaced in a luxury auto setting in recent weeks – Rolls-Royce has just revealed its own branded chess set. A pair of ‘freestanding’ speakers flank the cinema screen, enhancing the picture palace vibes created by the lighting and the ‘Crystal’ white Nappa leather and white silk trim. Up front, your driver certainly does lose out on the screen experience, with a dashboard-spanning Superscreen display.
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The dashboard and front seats of the Mercedes-Benz Vision V
The new front grille of the Mercedes-Benz Vision V
Externally, the Vision V has been sculpted into a pebble-like aerodynamic form with a sharply cut-off tail, marked out by a halo of LED lighting. Short overhangs front and rear make the most of the electric underpinnings and help maximise cabin space, whilst the big Mercedes grille is almost abstracted away to nothing, with just three horizontal bars contained with an oval form.
Front lighting detail on the Mercedes-Benz Vision V
Rear lighting detail on the Mercedes-Benz Vision V
The new architecture will surface in a range of production vehicles next year. Expect elements like the vast 24-inch wheels to be downsized, as well as a more simplified exterior lighting scheme. The overall form factor should stay remarkably faithful, however. The big question is whether a similarly specified production version of the V-Class could arrive to take over at the very top of the market.
The Mercedes-Benz Vision V Concept
Mercedes-Benz Vision V, concept only, Mercedes-Benz.com, @MercedesBenz
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
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