The DS 4 exemplifies mass-market luxury, cramming features and frivolity into an excellent all-rounder
DS Automobiles finds its form with the DS 4, a mid-range hybrid with a smart mix of driving refinement and design eccentricity

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
It's a measure of the weird hybrid space that DS has manoeuvred itself into, a mass-market manufacturer aping the approach and actions of a luxury car maker. DS is carefully curated to exude an aura of niche, bespoke design, all within the umbrella of the Stellantis family.
Motoring journalists tend to have longer memories than car buyers, and the subtle but insistent art of modern branding can be far more persuasive than the historical record. The original DS has faded far in the cultural memory – too old to even be considered a cult car. When Citroën siphoned off its big car DNA into the separate DS brand, it intended to evoke the spirit of the original, if not the actual dramatic avant-garde approach to design and engineering.
Alongside the DS 9, the DS 4 is the best-looking car in the DS line-up. A mid-sized, raised-up crossover-style hatchback, it has the proportions to reconcile the angular front and rear treatment – all big grilles and slashed lighting – with the long flanks. The wheels sit suitably far apart to give the DS 4 a purposeful, planted stance. It feels right, not awkward, with space for the wilfully esoteric detailing to breathe. In plug-in hybrid form, the DS 4 E-Tense 225 will run 62km on battery power alone, a welcome chunk of zero-emission driving that’s paired with a sprightly petrol engine.
Inside, there’s even more character. The graphics on the central screen are eccentric but by no means offensive, and DS’ designers are sensible enough to realise that it’s the tactile touch points like buttons and roller dials that provide the most obvious and gratifying interactions with a car. Hence DS 4 is awash with little breaks from the norm, like the windowsill-mounted electric window buttons, or the concealed ventilation system.
DS 4 and its low-key luxury
There’s a lot of low-key luxury going here – from the heated massage seats to the use of hand-stitching on some of the surfaces, embossed leather, and innovations like night vision, active suspension that scans the road ahead, and a customisable info screen – that is normally found much higher up in the market.
As a case in point, DS has created a nappa leather ‘culinary trunk’, part of its drive to celebrate the ‘Esprit de Voyage’ conjured up by its cars. The trunk was designed by DS’ Design Studio Paris and fabricated by French leather goods manufacturer La Malle Bernard. It was developed in collaboration with the Michelin-starred chef Julien Dumas, containing the kinds of items needed for a tasting trip to vineyards and olive oil producers, rather than an out-and-out picnic. It’s available in edition of ten, for either the DS 4 or DS 7 Esprit De Voyage editions at a cost of €4,000.
Culinary trunk for DS 4
Aiming too high, or an example of luxury’s democratisation? Regardless of the perks and quirks, the DS 4 ticks many boxes. It is easy on the eye, easy to drive, and a very straightforward car to live with. Some of the design decisions verge on the perverse, but historically that’s exactly what hardcore Citroën owners craved – a bit of deliberate difference that set them apart from the mainstream.
DS 4 Esprit De Voyage hybrid, from £44,650, DSAutomobiles.co.uk
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Birkenstock and Tekla offer clogs and pyjamas made to ‘still the mind’
Birkenstock 1774 and Danish lifestyle brand Tekla mine a natural affinity with a collection made for ‘contemplation and comfort’
By Jack Moss Published
-
Gabriel Tan launches Experimental Editions, a design brand embracing the beauty of imperfection
Experimental Editions is a new brand born from Gabriel Tan's Origin Made with the aim of elevating the artisanal process
By Giovanna Dunmall Published
-
Terra Carta Design Lab announces second edition
For the Terra Carta Design Lab’s second edition, students and recent alumni are invited to design high-impact, low-cost solutions to address the climate crisis
By Rosa Bertoli Published
-
Four new compact camper vans showcase the best in modest mobile home design
Volkswagen, Citroën, Ford and Mercedes-Benz showcase their latest takes on contemporary van living
By Jonathan Bell Published
-
All hail the small scale: Wallpaper* takes a trip inside Citroën’s diminutive new Ami
The Citroën Ami is small but perfectly formed, albeit a little rough around the edges. For short city hops, it’s hard to beat
By Jonathan Bell Published
-
Citroën C5 X makes a bold design statement
As Citroën enters a new era as part of the Stellantis Group, global design director Pierre Leclercq explains why design is still so integral to the French company’s vision
By Jonathan Bell Published
-
Citroën C3 Aircross offers utilitarian new face
After a mid-life overhaul, the Citroën C3 Aircross offers a new face for everyday automotive functionalism
By Jonathan Bell Published
-
Could the Citroen DS’s reign as a supreme design object be coming to an end?
Swiss architect Christian Sumi's new book is perhaps the final word on the creation, status and legacy of the remarkable automobile
By Jonathan Bell Published
-
From new compacts to SUVs, car makers are charging towards an electric future
By Jonathan Bell Last updated
-
Citroën Ami One considers the future of the urban commute
An all-electric car made from novel sustainable materials
By Nargess Shahmanesh Banks Published
-
DS3 Crossback brings design depth to the masses
By Jonathan Bell Last updated