The mighty Mercedes-Benz EQS has arrived to redraw the landscape of luxury mobility. EVs have always been expensive, thanks to the high costs of R&D into drivetrains and batteries, ensuring that the first generation of electric cars tended to skew towards the upper end of the market.

It’s only been in the past couple of years that smaller, more utilitarian EVs have emerged, although they’re still at a premium in comparison to their ICE equivalents. 

Mercedes-Benz EQS
The new face of electric luxury: Mercedes-Benz EQS

Big milestones are looming, in particular 2025, by which time a host of companies have pledged to offer only pure electric or hybrid drivetrains. For manufacturers of high-end sports cars, these shifts are way more freighted. When you’ve spent decades building your image off the back of the visceral qualities of the internal combustion engine, suddenly switching to the near-silent whine of an electric motor will require radical reappraisal.

Luxury car makers, however, have an advantage. Mercedes-Benz (which can trace its origins back to 1883) and Rolls-Royce (founded in 1906) have spent well over a century refining the explosive process of internal combustion into a silky-smooth operation that is barely perceptible to drivers, passengers, or even passers-by. 

Mercedes EQS electric vehicle
An atypical environment in which to find a car: the EQS

Emissions, however, have remained stubbornly perceptible, despite increasingly intense attempts at mitigation. So on the one hand, electrification is a lifeline for new luxury, enabling a number of paradigm shifts to all happen at once: new forms, new technology, new levels of experience.

However, paradigm shifts are the antithesis of traditional luxury, a category built on heritage, provenance, and steady evolution. 

Mercedes EQS electric vehicle interior
For many owners, this is the best place to be

This is a long-winded way of explaining why the Mercedes-Benz EQS (introduced by Mercedes’ design chief Gorden Wagener in a previous article) is what it is. For a start, it co-exists alongside the S-Class limousine, long considered the gold standard of high-end luxury, refinement, and engineering. The radical move would have been to usurp the S-Class altogether, but instead, the EQS is the automotive equivalent of a transitional fossil, a car that represents the shift from one group to another. It is almost – but not quite – sufficient to do the job of the S-Class.

By waiting until EV technology is sufficiently advanced to offer superb range (officially rated at around 480 miles, although in real-world situations it’s still well over 300 miles), the EQS banishes the very un-luxurious spectre of range anxiety.

 the Hyperscreen
The bridge of the EQS: the Hyperscreen

Instead of worrying about finding the next charge point, driving the EQS gives you other things to think about, with a science fiction-style dashboard that spans the entire width of the car. This is Mercedes’ ‘Hyperscreen’, the evolution of the flatscreen instrument panel taken to its logical conclusion. A single piece of curved black glass actually houses three screens (there’s also a head-up display), including a separate display for the front-seat passenger.

The wealth of information available is discombobulating to the uninitiated. Of course, confusion is not something to be encouraged when driving a car, so the system works hand in hand with a layer of sensor technology that not only monitors what’s going on outside, but what you’re doing as you drive. This ranges from checking your attention levels to stopping you from taking sneaky looks at the passenger’s screen when you’re supposed to be driving (a sensor detects your eye movement and shuts the secondary screen down).

Mercedes EQS electric vehicle interior
Sophisticated graphics on the EQS’ central screen

Driving is another area where the EQS straddles two worlds. For many years, Mercedes has had some of the best quasi-autonomous safety systems on the market, technology that filtered down through the range from the S-Class. Mercedes’ cars were among the first to effectively park themselves, or use radar-based cruise control to keep a safe distance from the car in front. They had the most seamless self-steering systems for staying in lane, whilst scanning the road ahead for possible dangers. These are now commonplace technologies, but there’s something about the big EQS’ high-tech ambiance that inspires a bit more confidence in the underlying system. It invites you to put more trust in the machine. 

On the highway, this is great. Regardless of traffic levels, speed, or weather, the EQS will glide along all by itself, checking periodically that you’re still paying attention. It is not autonomy, just a very sophisticated form of cruise control. The confidence it inspires is important, because it allows you to actually find the right spot to press on the vast screen, rather than constantly shift your attention between road and screen. You can also talk to the car, another area of tech where Mercedes has doggedly persisted and largely succeeded. Using ‘Hey Mercedes’ as an opening gambit, you can follow it up with an abstract request – ‘I’m cold,’ ‘I’m tired,’ etc – and the system will respond by boosting the temperature, suggesting you take a break or initiating one of the wellness programmes built in to its copious infotainment system. 

Mercedes EQS electric vehicle interior
Putting the ’multi’ into multifunctional, the EQS’ steering wheel

Physically, the EQS resembles an S-Class that has undergone an experimental procedure, with a longer wheelbase and a stretched glasshouse that reaches almost to the tail of the car (and incorporates a hatchback, not a conventional boot).

In particular, the nose feels like it’s a shift between one era and another. The grille – now home to sensors, not cooling – incorporates the clever LED headlights and bears a massive three-pointed star. But it already feels a bit old-fashioned to have a grille at all, especially when seen alongside Mercedes-Benz’s most recent concept car, the EQXX, which references the sloping nose of a streamlined sports car instead. 

Mercedes EQS electric vehicle interior
Meticulous attention to detail characterises the EQS’ interior

Car makers are currently rebranding themselves as ‘mobility providers’, a catch-all definition that embraces the ambiguity of our relationship with the traditional automobile. At one end of the scale, you have the EQS, which is effectively the car as gated community, a gilded cage that secures you from the world outside. The flipside is machines like the Citroën AMI, a car that is almost equivalent to common, publicly-held infrastructure. The still-distant promise of pure autonomy promises more of the latter, but the EQS exists to remind us that the luxury private car will never really go away. §