Mercedes-Benz enters new era with the bold EQS electric sedan
Mercedes-Benz is making a big commitment to electrification. It currently has three pure EVs on the market, the compact EQA, the EQC SUV and the new Mercedes-Benz EQS sedan, shown here in the cavernous surroundings of Zurich’s new Halle 550 exhibition space, designed by Spillmann Echsle Architects. There’s also the forthcoming EQB seven-seater SUV and an electric version of Mercedes’ V-class van, the EQV. While EQs A, B and C follow established car design principles, the EQS is way bolder, making the most of all-new electric underpinnings.
The next Mercedes-Benz EVs will deploy this platform to increasingly spectacular effect. Gorden Wagener has headed up Mercedes’ design team since 2008, becoming the company’s chief design officer in 2016, and the EQS is the culmination of a long-term design project, as well as the start of something new.
Mercedes-Benz EQS electric sedan
‘The design team helped define the new architecture, starting with our 2015 design vision, the F 015 Luxury in Motion concept car,’ says Wagener. ‘This provided an answer to pretty much everything – autonomy, digital connectivity, electric drive. We’ve tried to make that vision become reality with the EQS and the cars that will follow.’
F 015 Luxury in Motion research vehicle
The F 015 Luxury in Motion research vehicle from 2015 previewed many of the elements of Mercedes-Benz's new electric models
In some respects, the ultra-aerodynamic EQS goes head-to-head with the long-established flagship Mercedes S-Class range, the Sonderklasse (‘special class’) that has led the brand’s line-up since 1972. As the designer notes, ‘S-Class is the core of our brand, our most important product’. Over the decades, the S-Class has ushered in a host of automotive technologies that are now industry standard.
The baton is about to be passed. ‘We are in a transition phase right now,’ says Wagener. ‘We still have combustion cars and we’ve just launched a new S-Class with both combustion and hybrid models. The EQS stands next to the existing model – it’s not yet time to completely replace it.’
In terms of design, the EQS offers impressive new levels of interior space. ‘The biggest challenges with electric cars are the height of the battery, which makes the body taller,’ Wagener explains. ‘The EQS has a long wheelbase and a decent wheel size, so there’s a good wheel-to-body relationship, which is so crucial on luxury cars.’ It incorporates that fine fluid line you saw on the F 015, with stretched windows and a roof line that creates an entirely new silhouette.
Inside, there is another paradigm shift, the MBUX Hyperscreen. Stretching door to door, this colossal display screen was a huge technical challenge. ‘The Hyperscreen came out of an early interior sketch. At that point, it was impossible to realise,’ says Wagener. ‘What I love so much about this company is that we made it a reality using our engineering skills. The Hyperscreen will change the industry – it’s so disruptive.’
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
The EQS marks the debut of Mercedes-Benz's 'Hyperscreen', a dashboard-wide display
Wagener believes that technology impacts on aesthetics, not just urban emissions and driving habits. ‘Technology fundamentally changes the look of the product,’ he says. ‘For me, it’s almost like the shift from steam trains to bullet trains.’ At the 2021 IAA Mobility Show in Munich, Mercedes unveiled the EQE sedan, in addition to new electric concepts from Mercedes-Maybach, Mercedes-AMG and Smart.
In 2022, it will reveal the Vision EQXX concept, which promises a range of around 1,000km. The company seems determined to ensure that aesthetics and innovation go hand in hand.
INFORMATION
Mercedes-Benz EQS, from £99,995
The Mercedes-Benz EQS was shot in the grounds of the Halle 550 exhibition centre in Zurich
Photography courtesy of Mercedes-Benz AG
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Korean designer Yoonjeong Lee tells ordinary stories in extraordinary waysWallpaper* Future Icons: Yoonjeong Lee's work is based on a fascination for utilitarian objects, from pencils to nails, recreated with innovative casting methods
-
Inside architect Andrés Liesch's modernist home, influenced by Frank Lloyd WrightAndrés Liesch's fascination with an American modernist master played a crucial role in the development of the little-known Swiss architect's geometrically sophisticated portfolio
-
Volvo’s quest for safety has resulted in this new, ultra-legible in-car typeface, Volvo CentumDalton Maag designs a new sans serif typeface for the Swedish carmaker, Volvo Centum, building on the brand’s strong safety ethos
-
Gorden Wagener leaves the helm of Mercedes-Benz design after 28 years with the companyThe German designer is stepping down from the role of chief design officer at Mercedes-Benz. We look back at his influence and impact on the world of automotive and luxury design
-
The Maybach Ocean Club is a floating members’ club for the super-richMercedes-Benz Design has announced the upcoming Maybach Ocean Club, a ship-based enclave inspired by automotive luxury
-
Rivian hits Miami Art Week to release R1S Quad Miami Edition, a new colour and a scentVivid sights and evocative smells are part of Rivian’s quest to humanise its all-electric SUVs
-
RBW EV brings a much-loved classic sports car aesthetic into the modern eraThe RBW Roadster and GT hark back to a golden age of sports car design. Under the skin, these British-built machines feature bespoke all-electric running gear
-
All hail the compact new Renault Twingo E-Tech – the city car is back in styleRenault continues to pay homage to its heritage by combining it with 21st-century technology. The new Twingo E-Tech is another winner
-
Genesis turns up the heat with its new Magma performance sub-brandGenesis has revealed the hot new GV60 Magma and striking Magma GT Concept in its quest to own luxury performance
-
Around London in sybaritic silence with the majestic all-electric Lunaz Phantom VClassic electrifier Lunaz has turned its skilled hands to the Rolls-Royce Phantom V. We sample the ultimate in zero-emission luxury on the streets of London
-
The Mercedes-Benz Vision Iconic is automotive haute couture, a concept with cinematic styleThe Vision Iconic concept makes a play for a new approach to future luxury, blending art-deco excess with neo-gothic trimmings and monumental scale