Although new e-bike start-ups are springing up on a monthly basis, the sector has already settled into a relatively consistent aesthetic, a bit smoother and chunkier than a conventional bike, with inspiration more likely to be drawn from mountain bikes than any other genre. 


Layer, Benjamin Hubert’s London-based creative agency, has watched the market evolve with interest and frustration. As a riposte to the status quo, the studio has created Pendler, a conceptual urban e-bike pitched at commuters, meticulously designed and carefully shaped to be safer, more practical, and better performing that its rivals. 


Pendler is named after the Danish word for commuting (pendling) and is an obvious acknowledgment of that country’s broad and inclusive cycling culture (according to Layer, nine out of ten Danes are bike owners). 

City e-bike concept by Layer

The concept design is based around a U-shaped frame, a thick structural element that gives the bike an instantly recognisable silhouette, as well as being very practical for the on-off nature of urban riding.

The studio notes that it’s also a ‘challenge to the conventional performance-driven language of e-bikes’. The frame includes integral lights, front and rear, while indicator lights are mounted on the handlebars. 

aerial view of city e-bike concept designed by Benjamin Hubert and Layer

Although Pendler’s steel frame doesn’t fold, it is still compact – with modest 20in wheels and folding pedals and handlebars to make apartment storage much more practical – as well as being easy to manoeuvre onto public transport where allowed. 

Handlebars of city e-bike concept

Layer has emphasised practicality above all else, suggesting a collection of detachable accessories to improve Pendler’s day-to-day usability. These include front and rear basket attachments made from wire and timber, as well as a mobile phone dock for navigation. 

Power comes from a compact 45Nm rear hub motor integrated into the frame, coupled to a removable 250Wh battery. Top speed is around 25km/h, as per current guidelines, and one charge should be good for around 70km.   

Exploded view of city e-bike

‘Our aim with Pendler was to envisage a safer, more convenient and effortless mode of personal transport to enable independence for commuting in the city,’ says Hubert. ‘The result is an intelligently designed e-bike that is inclusive, easy to store in compact urban spaces, and balances high performance with a desirable, crafted aesthetic.’ §