Gucci
Journey through Gucci’s evolution with Wallpaper* and see how their unique vision and innovation continue to inspire and captivate.
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‘Gucci Memoria’ at Fuorisalone sees Demna reimagine the house’s 105-year history as a series of tapestriesContinuing his celebration of Gucci as part of Italy’s cultural iconography, the immersive installation at Chiostri di San Simpliciano also features a garden inspired by the house’s Flora print and some playful vending machines
By Jack Moss Published
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Demna makes his mark on Gucci’s symbolic silk scarvesFor ‘The Art of Silk’, the designer has selected ten prints from Gucci’s archive to adorn ten silk scarves – including two that celebrate LACMA’s new Peter Zumthor-designed David Geffen Galleries
By Jack Moss Published
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The architecture of fashion week: these are A/W 2026’s standout show setsFrom abstracted plays on the domestic to a front row of plushie octopi, dogs and clams, these are the standout show sets of fashion month
By India Birgitta Jarvis Published
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The best beauty moments of fashion month, from messed-up make-up to metallic locksAs Paris Fashion Week comes to a close, we look back over a month of dramatic beauty looks which were largely defined by an intriguing messiness
By Mary Cleary Published
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The standout shows of Milan Fashion Week A/W 2026, from Prada to Bottega VenetaWallpaper* picks the 14 best shows of Milan Fashion Week – a season marked by debuts at Gucci, Marni and Fendi, alongside a multi-layered Prada show and vivid expressions of texture at Bottega Veneta
By Jack Moss Published
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Demna’s first runway set for Gucci is an imagined museum filled with sculptural greatsWallpaper* gets an exclusive look at the runway set for Demna’s Gucci debut, which sees the Georgian designer recreate a series of ancient sculptures in the monolithic, marble-clad space
By Jack Moss Published
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Canter into the Year of the Fire Horse with equestrian-inspired chicUp the horsepower of your home and wardrobe this Lunar New Year and beyond with designs and accessories that are hot to trot
By Bridget Downing Published
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Why fashion’s new class of creative directors is looking to the past to shape the futureA series of high-profile creative directors made their debuts for S/S 2026, putting the future of fashion in the spotlight. Hannah Tindle unpacks ‘fashion’s great reset’
By Hannah Tindle Published
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Everything to look forward to in fashion in 2026, from (even more) debuts to the biggest-ever Met GalaWallpaper* looks forward to the next 12 months in fashion, which will see the dust begin to settle after a year of seismic change in 2025
By Jack Moss Published
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Faux fur and shearling dominated the A/W 2025 runways – these ten pieces capture the material’s ‘raw glamour’Embrace the season’s twisted glamour with these arresting pieces in imitation fur and shearling, from Simone Rocha’s faux fur-covered Mary Janes to colourful-hued shearlings from Gucci, Alaïa and Jacquemus
By Jack Moss Published
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Gucci reveals its ‘bold, unapologetically sexy’ new era under DemnaReleased this morning, former Balenciaga creative director Demna gives a glimpse at what to expect from his tenure at Gucci with a debut collection titled ‘La Famiglia’, comprising a cast of archetypes
By Jack Moss Published
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Splash out! This summer’s must-have accessories take us to the beachSummer’s mood of escapism infuses Wallpaper’s pick of the season’s best accessories for men and women, from micro bags to wraparound sunglasses
By Jack Moss Published
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The best fashion moments at Milan Design Week 2025Scarlett Conlon discovers the finest fashion moments at Salone del Mobile and Milan Design Week 2025, from Loewe’s artist-designed teapots to The Row’s first home collection
By Scarlett Conlon Last updated
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Ippolito Pestellini Laparelli on curating Gucci Bamboo Encounters at Fuorisalone: ‘We didn’t want to produce commodities’Celebrating one of Gucci’s foundational materials, ‘Bamboo Encounters’ sees Ippolito Pestellini Laparelli of 2050+ bring together seven international artists and designers to explore bamboo through a series of ‘research projects’ at Milan’s Chiostri di San Simpliciano
By Jack Moss Published
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Drafting nine international artists, Gucci’s ‘90 x 90’ project transforms its silk scarf into a creative canvasPart of Gucci’s ‘The Art of Silk’ initiative, the project sees nine artists riff on the Italian fashion house’s most memorable motifs, from lush depictions of flora and fauna to its signature horsebit
By Jack Moss Published
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The Wallpaper* A/W 2025 trend report: raw glamour, waistlines and an animal instinctAs Paris Fashion Week concludes, Wallpaper* fashion features editor Jack Moss unpacks five trends which defined the A/W 2025 season, from ‘raw glamour’ at Prada, sculpted waistlines at Givenchy, to looks made to cocoon and protect
By Jack Moss Published
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Demna is heading to Gucci after a decade at BalenciagaIn a day of fashion moves, it has been announced that Georgian designer Demna is set to exit Balenciaga to become creative director of Gucci, replacing Sabato De Sarno
By Orla Brennan Published
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Milan Fashion Week A/W 2025 highlights: Prada to Giorgio ArmaniWallpaper* picks the best of Milan Fashion Week, from Miuccia Prada and Raf Simons’ portrait of ‘raw glamour’ to Giorgio Armani’s return to his roots
By Jack Moss Last updated
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Sabato De Sarno is leaving Gucci after a two-year tenureItalian designer Sabato De Sarno is parting ways with Gucci, it has been confirmed by the house this morning, continuing a picture of a fashion industry in flux
By Jack Moss Published
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A timeline of David Lynch’s dreamlike perfume commercials, from Calvin Klein to GucciDavid Lynch’s perfume commercials, created over a two-decade period, saw the visionary director focus his dreamlike lens on fragrance campaigns for Calvin Klein, Giorgio Armani, Jil Sander, Gucci and more
By Hannah Tindle Published
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Gucci turns its windows into an endless library of books, artefacts and rare treasuresFeaturing a collaboration with artist Luca Pignatelli, ‘Endless Narratives’ unfolds in Gucci store windows worldwide – a reflection of creative director Sabato de Sarno’s broad cultural interests
By Jack Moss Published
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Nostalgia and eclecticism meet in Resort 2025’s best looks, which are fit for a silent discoFree-spirited Resort 2025 looks for letting go on the dancefloor or pounding the city streets to your very own soundtrack
By Jack Moss Published
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Giant cats, Madonna wigs, pints of Guinness: seven objects that tell the story of fashion in 2024These objects tell an unconventional story of style in 2024, a year when the ephemera that populated designers’ universes was as intriguing as the collections themselves
By Jack Moss Published
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Fashionable Christmas baubles to accessorise this year’s tree, from Bottega Veneta to LoeweSelected by the Wallpaper* style team, a gleaming array of Christmas baubles for fashion fans featuring fantastical designs from Bottega Veneta, Loewe, Prada and more
By Jack Moss Published
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Gucci’s ‘Blondie’ bag revival sees the enduring 1970s accessory reimagined anewFirst shown at Sabato De Sarno’s Gucci Cruise 2025 show in London, a new iteration of Gucci’s beloved ‘Blondie’ bag fuses 1970s insouciance with a crisp modernity
By Jack Moss Published
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The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living roomWallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
By Jack Moss Published
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The invitation for Gucci’s latest show was a reissued Enzo Mari design classicMilan Fashion Week’s best invitation came from Gucci – a reissue of Enzo Mari’s ‘Timor’ perpetual calendar in the Italian house’s signature ‘Ancora’ oxblood red
By Jack Moss Published


