With its elegant good looks and health-conscious ethos, True Botanicals could easily be lumped together with many other natural skincare brands that stand in the luxury market today. Beneath its stylish veneer though, are formulas that actually work, having been developed by founder Hilary Peterson after her own experience with surviving thyroid cancer and melanoma.
An activist of product safety, Peterson and True Botanicals' approach is focused on conscious ingredient sourcing and identifying potentially toxic ingredients present in everyday products. Based in Mill Valley, California, True Botanicals products are super concentrated, feature bio-active formulations and are luxurious to use – a triple threat, if we ever saw one. They deliver efficacious results too, without compromising on health.
True Botanicals releases three new collections this month: Renew, which hydrates and nourishes ageing skin; Clear, which targets breakouts and controls bacterial flare-ups while offering anti-ageing benefits; and Calm, which soothes irritated and inflamed skin suffering from conditions such as rosacea, over sensitivity and excessive sun exposure. Comprised of a hydrating cleanser, nutrient mist, face oil and nourishing serum, each collection features a custom cocktail of plant and fruit oils, natural extracts and anti-oxidants to ensure it does the job.
What's more, True Botanicals completes its offering with an equally nutritious shampoo and conditioner, that’s formulated without SLS surfactants or synthetic fragrances. Ideal for all hair types, the green tea oil and coconut oil infused pair produce cleaner and healthier hair without a second guess in sight.
For more details, please visit True Botanicals’ website (opens in new tab)
Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
Wallpaper* wants… non-wearable sleep solutions to make the best of bedtime
These ten bedside accessories, low to high tech, aim to help you sleep, wake, and keep abreast of all your slumbering statistics
By Jonathan Bell • Published
BITE Studios: ‘We want to have a brand which makes an impact’
BITE Studios is marrying sustainable textiles – from seaweed fabric to pea silk – with designs by a team including alumni of Proenza Schouler and Acne Studios
By Tilly Macalister-Smith • Published
Crush hour: Richard Mille’s sports watch has all the tools for perfect timekeeping
Discover the new Richard Mille sports watch
By Hannah Silver • Published
Musician Kelly Lee Owens launches candle with Haeckels
The electronic musician and English skincare brand create a candle inspired East London's canal with proceeds donated to the restoration of the area's nightlife
By Mary Cleary • Published
Haeckels opens ‘home of tranquility’ in Margate
By Elly Parsons • Published
Digital-first beauty brand True Botanicals gets physical in San Francisco
By Pei-Ru Keh • Published
Kengo Kuma designs Aman skincare bottles to mark the resort’s 30th anniversary
By Emma Moore • Published
RÖ Skin introduces contemporary wellness treatment rooms to a rural British town
By Luke Halls • Published
Sustainable beauty co-op Récolte goes big on branding in Brussels
By Siska Lyssens • Published
The 7 steps to sustainable cosmetics, from Stockholm’s new beauty sensation
By Sotos Varsamis • Published
Elan vital: Louisa Canham aims left of centre with new beauty brand La Eva
By Mary Cleary • Published