Salute! House of Peroni returns to Brick Lane with Vita all’Interno

The House of Peroni
The House of Peroni's Vita all'Interno – being held just off London's Brick Lane – offers a uniquely immersive dining and drinking experience
(Image credit: Peroni)

Enlisting the help of surrealist art director Rhea Thierstein (whose work we featured back in October 2012) GingerLine’s Suz Mountfort has created a curiously sensory world for House of Peroni, entitled ‘Vita all’Interno’, in which to enjoy dinner, drinks and theatrics.

Our continental storyline begins in a bustling kitchen – the heart of Italian culture. From here, guests are welcomed into an airy laundry room, where hanging linen and shirts blot out the Shoreditch sky. This dreamlike, feathery white theme continues throughout the building, with delicate paper displays by designer Francesca Signori invoking summery Italian couture.

Served by a cast of Italian ‘nonnas’ from the Reuban Feels... storytelling troop, diners are given keys with which they can literally unlock their own experience, exploring hidden pathways, covered courtyards and room-of-the-house themed bars.

The enchantment is no doubt enhanced by the list of Peroni-infused cocktails, created by master mixologist Simone Caporale. Many of these are topped in an effervescent white foam that mimics the head of a beer, further teasing and testing sensory perception.

A five-course meal created by Michelin-starred Accursio Craparo is served in the central private dining room, if you can find your way there. The fluid space is designed so that no two experiences are the same. The House of Peroni is made by the people in it – through the guests, the Italian 'house' becomes the Italian 'home'.

Italian hospitality

Central to the concept is the idea of traditional Italian hospitality, and guests are welcomed like old friends by a cast of Italian waiters, waitresses and 'nonnas'

(Image credit: Peroni)

maps and opening locked doors

Diners are encouraged to construct their own experience, by following maps and opening locked doors to hidden bars and terraces

(Image credit: Peroni)

The Laundry Room

Pictured: The Laundry Room. Part installation, part airy entrance hall, this room transports guests into a provincial Italian garden scene

(Image credit: Peroni)

The Bedroom

Pictured: The Bedroom, by Rhea Thierstein. With a dreamlike 'down the rabbit hole' feel, surrealist director Thierstein creates dramatic scenes designed to tease our sensory perceptions

(Image credit: Peroni)

The Private Dining Room

Pictured: The Private Dining Room, in which a five course meal is served, created by Michelan-starred chef Accursio Craparo 

(Image credit: Peroni)


House of Peroni: Vita all’Interno will be open until 25 November. Visit House of Peroni’s website for more information

Photography courtesy House of Peroni


The Boiler Room
152 Brick Lane
London, E1 6RU


Elly Parsons is the Digital Editor of Wallpaper*, where she oversees and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.