Salute! House of Peroni returns to Brick Lane with Vita all’Interno
Enlisting the help of surrealist art director Rhea Thierstein (whose work we featured back in October 2012) GingerLine’s Suz Mountfort has created a curiously sensory world for House of Peroni, entitled ‘Vita all’Interno’, in which to enjoy dinner, drinks and theatrics.
Our continental storyline begins in a bustling kitchen – the heart of Italian culture. From here, guests are welcomed into an airy laundry room, where hanging linen and shirts blot out the Shoreditch sky. This dreamlike, feathery white theme continues throughout the building, with delicate paper displays by designer Francesca Signori invoking summery Italian couture.
Served by a cast of Italian ‘nonnas’ from the Reuban Feels... storytelling troop, diners are given keys with which they can literally unlock their own experience, exploring hidden pathways, covered courtyards and room-of-the-house themed bars.
The enchantment is no doubt enhanced by the list of Peroni-infused cocktails, created by master mixologist Simone Caporale. Many of these are topped in an effervescent white foam that mimics the head of a beer, further teasing and testing sensory perception.
A five-course meal created by Michelin-starred Accursio Craparo is served in the central private dining room, if you can find your way there. The fluid space is designed so that no two experiences are the same. The House of Peroni is made by the people in it – through the guests, the Italian 'house' becomes the Italian 'home'.
INFORMATION
House of Peroni: Vita all’Interno will be open until 25 November. Visit House of Peroni’s website for more information
Photography courtesy House of Peroni
ADDRESS
The Boiler Room
152 Brick Lane
London, E1 6RU
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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