Louis Vuitton launches its first men’s fragrance range, bottled by Marc Newson
Back in September 2016, after years of anticipation, Louis Vuitton released its first perfume collection. The seven scents in the range, all designed for women, were created by in-house perfumer Jacques Cavallier, and came in attractively simple bottles designed by Marc Newson.
Two years on, Vuitton and Cavallier have turned their attention to the male sex, with ‘Les Parfums’ for men – five new fragrances that, in their words, ‘pay homage to the adventurer on a quest for self-revelation’. Sensibly, they’ve kept the same design for the bottles and packaging, with only subtle changes: each eau de parfum is a different pale colour, while the black magnetic bottle stoppers are stamped with the silver LV logo.
Sur la Route is Vuitton’s take on eau de cologne, with the evanescent but always refreshing scent of Calabrian lemon – specifically the zingy fruit and the bitter-fresh pulp around it – extended with a special grade of cedar and a touch of bergamot. The green note of freshly cut grass is balanced with the softer smell of Peruvian balsam which, Cavallier says, ‘includes the freshness of citrus and spicy notes of pink peppercorn and nutmeg’.
Orage uses the sexy, earthy smell of patchouli and pairs it with long-lasting top-quality iris, which adds a plush note of luxury to any scent. Though it’s not as stormy as its name suggests (or as woody as the press release describes it), Orage does have a hint of the green freshness that follows a summer downpour in the countryside.
L’Immensité has, perhaps, the most in common with the general run of men’s ‘sports’ fragrances such as Dior’s Sauvage, mainly because it has an overdose of the synthetic molecule Ambroxan. Some people love its mineral, slightly peppery note, but it reminds others of an electrical fire. Here, it’s framed by bitter grapefruit, ginger and labdanum.
Au Hazard takes another classic ingredient of men’s perfumery, sandalwood, using a sustainably cultivated variety from Sri Lanka. It’s a gentle, slightly spicy fragrance, with hints of cardamom and ambrette seeds, which would smell equally comfortable as a day or evening scent.
Finally, for lovers of gourmand perfumes, there’s Nouveau Monde, which uses an extract of natural cocoa from the former French colony of Ivory Coast in combination with oud to create a rich and exotic scent with a touch of saffron underneath. Despite being an eau de parfum strength, it’s restrained rather than overpowering, like all the fragrances in the range.§