Kitchen startup: Herbivore Botanicals' natural skincare line is good enough to eat

Founded in Seattle, Washington in 2011, Herbivore Botanicals is a natural skincare company set up by Julia Wills and Alexander Kummerow. What began as a homespun soap-making project in the couple’s kitchen has since become a fully-fledged beauty business, complete with stylish packaging and neat pastel shades. Herbivore Botanicals’ offerings balance an all-natural philosophy with a strong focus on efficacy. Its products are created using food-grade organic ingredients that combine essential vitamins and minerals to restore and treat the skin. Ranging from bars of deep cleansing face soaps to nourishing beard tonics, face oils and body oils that hydrate and revitalise, each creation is refreshingly understated in form, yet indulgent to the touch.
Usher in the change of the seasons with the label’s latest additions: the Blue Tansy resurfacing mask, Brighten pineapple and gemstone mask and the Pink Clay moisture mask. There’s also the Coco Rose lip collection, a trio that includes a lip polish, lip conditioner and lip tint; polishing with a mix of organic sugar and virgin coconut oil, and hydrating with Bulgarian rose absolute, before a conditioning balm leaves a hint of colour behind.
The label also recently introduced a new line of masks: the Blue Tansy resurfacing mask, Pink Clay moisture mask and the Brighten pineapple and gemstone mask
Herbivore Botanicals' utiltarian line began as a homespun soap-making project. Now it features a fully-fledged collection of products, including this trio of mists for the skin and hair
The label's best-selling face oil range, which includes the clarifying and anti-inflammatory Lapis oil, the reujevnating and CoQ10-infused Phoenix oil and the Orchid oil, which replenishes the skin with jasmine sambac and orchid extract
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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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