Diptyque launches new scent with packaging and emojis by Olympia Le-Tan
No one could have predicted the power of emojis. These modern-day pictograms have become part and parcel of 21st century life so much so that to celebrate its latest creative collaboration, the classic French fragrance company Diptyque has launched a set of symbols of its own.
For its new Rosaviola scent, Diptyque has recruited the imaginative talents of fashion designer Olympia Le-Tan, daughter of famed illustrator Pierre Le-Tan. Every bit as detail-oriented as her father, Olympia Le-Tan has become known for her whimsical flair, if her successful collection of embroidered book-clutches is anything to go by.
Her collaboration with Diptyque sees Le-Tan interpreting the French house’s iconic packaging design in embroidered form, which in turn has been reprinted as labels and packaging for a quirky, trompe l’oeil effect. Each box is further emblazoned with felt-made motifs, such as kisses, hearts and keys with ribbons around them. The full range of designs has been digitised as an emoji keyboard, so that they can be enjoyed beyond the availability of the limited edition products. From lollipops and typewriters, to lipsticks and even a version of Diptyque’s recognisable shopping carrier, the icons delight the eye.
The fragrance is just as much of a treat. Inspired by the contents of a woman’s handbag, it blends soft rose and powdery violet notes to evoke the smell of lipstick, with notes of leather to bring it all together. Available in candle, solid perfume and scented oval form, the collection will stoke the fires of every heart.