Diptyque launches new scent with packaging and emojis by Olympia Le-Tan
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

No one could have predicted the power of emojis. These modern-day pictograms have become part and parcel of 21st century life so much so that to celebrate its latest creative collaboration, the classic French fragrance company Diptyque (opens in new tab) has launched a set of symbols of its own.
For its new Rosaviola scent, Diptyque has recruited the imaginative talents of fashion designer Olympia Le-Tan, daughter of famed illustrator Pierre Le-Tan (opens in new tab). Every bit as detail-oriented as her father, Olympia Le-Tan has become known for her whimsical flair, if her successful collection of embroidered book-clutches is anything to go by.
Her collaboration with Diptyque sees Le-Tan interpreting the French house’s iconic packaging design in embroidered form, which in turn has been reprinted as labels and packaging for a quirky, trompe l’oeil effect. Each box is further emblazoned with felt-made motifs, such as kisses, hearts and keys with ribbons around them. The full range of designs has been digitised as an emoji keyboard, so that they can be enjoyed beyond the availability of the limited edition products. From lollipops and typewriters, to lipsticks and even a version of Diptyque’s recognisable shopping carrier, the icons delight the eye.
The fragrance is just as much of a treat. Inspired by the contents of a woman’s handbag, it blends soft rose and powdery violet notes to evoke the smell of lipstick, with notes of leather to bring it all together. Available in candle, solid perfume and scented oval form, the collection will stoke the fires of every heart.
To celebrate, the classic French fragrance company has digitalised Le-Tan's motifs as a set of emojis that are now available on Apple's App Store
Le-Tan interpreted the French house’s iconic packaging design in embroidered form, which in turn has been reprinted as labels and packaging for a quirky, trompe l’oeil effect
The fragrance is inspired by the contents of a woman’s handbag and is available in candle, solid perfume and scented oval forms
INFORMATION
Diptyque Rosaviola, from $35–$67. Rosaviola emojis can be downloaded from the Apple App Store by searching ’Diptyque Paris’. For more information visit Diptyque’s website (opens in new tab)
Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Photo book explores the messy, magical mundanity of new motherhood
‘Sorry I Gave Birth I Disappeared But Now I’m Back’ by photographer Andi Galdi Vinko explores new motherhood in all its messy, beautiful reality
By Hannah Silver • Published
-
Rimowa violin case with Gewa strikes the right note
This new Rimowa violin case created in collaboration with Gewa is made of hard-wearing grooved aluminium
By Hannah Silver • Published
-
Nordic Knots opens Stockholm showroom in a former cinema
New Nordic Knots Stockholm showroom makes the most of the dramatic interiors of the early-20th-century Eriksbergsteatern
By Pei-Ru Keh • Published